Make a visually-stunning home page designed for black friday stores

Reduce costs, grow conversions, and deliver relevant experiences for black friday stores with Instapage.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create an effective home page for Black Friday stores using Instapage

An effective home page for Black Friday stores captures shoppers' attention and drives sales. With Instapage's landing page templates, marketers can quickly design mobile-responsive pages that enhance customer experience. Target your audience effectively, showcasing attractive deals that increase conversion rates and reinforce brand trust.

Understanding your audience's needs

Before creating your home page, you must understand your target audience’s preferences and behaviors. This step involves collecting data on consumer trends, particularly around Black Friday. Use Instapage's analytics tools to identify key metrics such as visitor demographics and peak traffic times.

  1. Analyze previous Black Friday traffic data to find patterns in consumer behavior.
  2. Survey your audience to gauge their shopping interests and deal expectations.
  3. Study competitors to see their strategies and learn what attracts consumers.

Designing your landing page layout

After gathering insights, you can start designing your home page. Utilize Instapage’s library of over 100 conversion-focused layouts and Instablocks that require no coding skills to implement.

  1. Choose a layout that highlights product images and clear calls to action.
  2. Incorporate customer testimonials to build trust and authenticity.
  3. Ensure mobile optimization for users who shop using smartphones.

Optimizing for conversions

Optimization is key to maximizing conversions on your Black Friday home page. With Instapage’s built-in experimentation features, you can run A/B tests to find the elements that perform best.

  1. Use heatmaps to visualize user interaction and adjust elements accordingly.
  2. Implement A/B tests on different offers to see which drives more conversions.
  3. Regularly review your analytics dashboard to track performance and make data-driven adjustments.

By following these steps, you can create a compelling home page specifically tailored for Black Friday, increasing your potential for higher sales.

Don't miss out on maximizing your Black Friday campaigns. Start building your effective home page with Instapage today.

Leverage Instapage’s powerful tools to turn visitors into customers this Black Friday!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your home page for black friday stores in action

See how to make your home page for black friday stores in action

As we approach November, it's crucial to prepare your website for Black Friday, the largest shopping day of the year. Here are five tips to enhance your online store: First, set the right mood by creating a joyful atmosphere on your site. You don't need a complete redesign; just change the hero image and add bright banners to highlight your best offers. Second, showcase your best deals prominently on your homepage. Shoppers are specifically looking for special discounts during this period, so make these products easily visible. Include important sales details, like discounts on specific items and promotional offers, to attract potential buyers. Implementing these tips will help your online store get ready for the holiday shopping rush.

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