Make your tailored email capture page for VPs of sales

Offering lead magnets and incentives is a highly effective email capture strategy. Lead magnets are resources offered to website visitors in exchange for their contact information. These can take various forms, including an exclusive blog post, e-books, whitepapers, checklists, templates, webinars, and more.

A landing page is a standalone web page created specifically for a marketing campaign. Itʼs where visitors land after clicking on a link in an email, a paid social ad, or a paid search ad.

Capturing email addresses is the process of asking your website visitors to agree to receive email marketing campaigns from your business by providing their email addresses. To do this, youʼll need to use a lead capture form (which is also known as an email capture form, lead generation form, or subscription form).

Email capture best practices Use a lead magnet. Use targeting to convert the right people. Show your campaigns at the right moment. Make conversion-optimized landing pages. Create a sense of urgency. Gamify the email capture process. Minimize the use of CTA buttons. Make your designs simple and on-brand.

Forward an email as an attachment On your computer, go to Gmail. Next to each email you want to forward, select the checkbox. At the top, click More. Forward as attachment. In the To field, add recipients. In the Subject field, add a subject. Under the Subject field, write your message. At the bottom, click Send.

An email capture landing page is a page designed to hook your visitorsʼ attention and encourage them to provide their email addresses. But itʼs also so much more than that itʼs a tool to drive lead generation and boost your marketing efforts on any budget.

Best practices to build high-converting lead capture landing pages Know your goal. Create a compelling reward. Pick the right form fields. Consider your traffic sources. Craft a message-match headline. Use social proof. Keep your copy short and clear. Write an actionable call to action.