Make your email capture page designed for Publishing

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Publishing.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create an impactful email capture page for publishing with Instapage

Building a successful email capture page for your publishing needs is crucial for effective marketing strategies. Instapage provides a powerful, user-friendly platform that allows marketers to leverage 100+ conversion-focused landing page layouts, helping you deliver tailored experiences that resonate with your audience. By utilizing our platform, you can significantly reduce costs while increasing your conversion rates, ultimately fostering brand trust and customer loyalty.

Step 1: Choose your page layout

Selecting the right layout is the first step to creating an effective email capture page. Instapage offers various templates designed with conversion in mind. Here are some key points to consider:

  1. Select a template that aligns with your brand identity and messaging.
  2. Ensure the layout is mobile-responsive to cater to the increasing number of mobile users.
  3. Opt for a clean design that directs attention towards the email capture form.

Step 2: Customize your content

Once you've selected a layout, personalization is key to enhancing user experience. Leverage Instapage's dynamic text replacement feature to tailor your messaging:

  1. Add personalized greetings based on user data to create a welcoming experience.
  2. Incorporate specific offers geared towards your target audience.
  3. Use clear and compelling calls-to-action that drive conversions.

Step 3: Optimize for performance

After customization, it’s important to optimize your email capture page for maximum effectiveness. With Instapage, you can easily integrate A/B testing and utilize detailed heatmaps:

  1. Conduct A/B tests to determine which versions of your page perform better in capturing emails.
  2. Analyze heatmaps to understand user interactions and optimize placement of key elements.
  3. Monitor performance through our analytics dashboard for ongoing optimization.

Throughout this process, it's crucial to keep your audience in mind. The clearer and more relevant your email capture page is, the higher your chances of conversion.

By following these steps, you can create a powerful and effective email capture page tailored to your publishing goals using Instapage. Ready to get started?

Sign up for Instapage today and unlock the potential of your email capture pages!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to make your email capture page for publishing in action

See how to make your email capture page for publishing in action

This video tutorial provides strategies to collect emails on a WordPress website, aiming to enhance email list growth for marketing or engagement with visitors. The presenter encourages viewers to watch until the end for a comprehensive understanding. The tutorial begins with the viewer opening a browser, recommending popular options like Google Chrome, Firefox, Opera, or Brave. After opening the browser, viewers are instructed to type 'wordpress.com' in the URL section and press enter, leading them to the relevant WordPress page. The video promises simple and effective steps to boost email collection efforts and improve users' chances of success in their email marketing endeavors.

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