Make your dark landing page: The future of marketing

Create your dark landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Black landing page: Your ultimate how-to guide

Creating a dark landing page can transform your marketing efforts, leading to higher conversions and enhanced user experience. Instapage provides a robust platform that empowers you to design landing pages efficiently, enabling marketers in various sectors—including Business Services, Tech, and Education—to develop pages that resonate with their target audiences. Here, we will explore how to make an impactful dark landing page that aligns with your objectives.

Why Choose a Dark Landing Page?

Dark landing pages can help focus user attention on the core message and call to action, creating a striking visual impact. Here are key benefits of adopting a dark theme:

  1. Increased readability: Dark backgrounds enhance text visibility, particularly for those with poor vision or light sensitivity.
  2. Modern design aesthetic: Dark themes are trendy and can convey a sense of sophistication and creativity.
  3. Enhanced contrast: Important elements can stand out more effectively, guiding users toward desired actions.

Step 1: Utilize Instapage's Library of Layouts

Leverage Instapage's extensive collection of conversion-focused layouts to kickstart your dark landing page design. Follow these steps:

  1. Select a layout: Choose from 100+ pre-designed templates tailored for conversion.
  2. Customize your design: Modify colors, fonts, and images to fit a dark theme.
  3. Review and optimize: Utilize built-in tools to ensure your design meets performance expectations.

Step 2: Optimize for Conversions

To maximize results, implement optimization strategies outlined below to fine-tune your dark landing page.

  1. Conduct A/B testing: Experiment with different copy, CTAs, and layouts to see what drives the most conversions.
  2. Use heatmaps: Analyze user behavior to understand which areas draw attention and which do not.
  3. Integrate analytics: Regularly review performance data to understand visitor interactions and make informed improvements.

Step 3: Personalize Your Content

Personalization is key to engaging your audience effectively. Here's how to create tailored experiences:

  1. Dynamic text replacement: Automatically adjust text to match user search terms or characteristics.
  2. AdMappings: Align specific ads with relevant landing pages for a seamless user experience.
  3. Audience tracking: Use analytics to identify visitor segments and adjust content accordingly.

By following these steps, your dark landing page can resonate with visitors, fostering brand trust and loyalty.

Ready to elevate your marketing strategy? Start building your dark landing page with Instapage today and turn visitors into loyal customers!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Frequently asked questions about dark theme landing page

See landing page dark feature in action

See landing page dark feature in action

In this video tutorial, the focus is on creating a Philo Dark theme landing page. Viewers are directed to front endmanta.io/challenges, where they can find this challenge at the bottom of the list and click on a specific card. Since the presenter has completed and submitted the challenge, they choose to restart it. Next, they download the starter files, which arrive as a zip file. After locating the zip file named 'Dark theme landing page' in their downloads folder, the presenter extracts its contents and opens the folder in Visual Studio Code for further development. This sets the stage for working on the landing page project.

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