Make your contemporary HTML page: The future of marketing

Create your contemporary HTML page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Boost results through landing page optimization
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Improve alignment across your creative team sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

How to make your contemporary HTML page with Instapage

Creating a compelling landing page is essential for any marketing strategy. With Instapage, marketers can design flexible, conversion-focused HTML pages that not only reduce costs but also enhance customer interactions. In just a few clicks, you can customize your page to appeal to your audience, helping to build brand trust and loyalty.

Step 1: Choose your layout

Begin your journey by selecting from Instapage's extensive library of over 100 conversion-oriented layouts. Each template is designed to meet the needs of diverse audiences across different industries, including tech, education, and financial services. This flexibility ensures your landing page reflects your brand's identity while driving higher conversion rates.

  1. Adaptable Templates: Easily modify existing layouts to fit your brand's unique needs.
  2. Conversion-focused Design: Templates are created with proven strategies to maximize user engagement.
  3. Responsive Formatting: All layouts are mobile-friendly, ensuring optimal performance on any device.

Step 2: Optimize with built-in tools

Once your layout is selected, utilize Instapage's optimization tools to enhance performance. A/B testing features allow you to compare different versions of your individual elements, while analytics dashboards track user behavior and conversion metrics.

  1. Heatmap Analytics: Visualize where users spend most of their time on the page.
  2. A/B Testing: Experiment with different headlines, images, and CTAs to find the best performing variations.
  3. Analytics Dashboard: Monitor vital metrics in real-time, helping to inform your marketing decisions.

Step 3: Personalize for targeted audiences

Creating a meaningful connection with your audience is crucial. Use Instapage's dynamic text replacement feature to deliver personalized content tailored specifically to different user segments. This personalized approach not only improves engagement but also boosts conversion rates significantly.

  1. Dynamic Text Replacement: Automatically adjust text based on users' locations or previous interactions.
  2. AdMap Alignment: Align specific ads to dedicated landing pages, enhancing relevance and click-through rates.
  3. Audience-level Tracking: Measure engagement and performance metrics tailored to specific segments for more granular insights.

With these steps, you can effectively create a contemporary HTML page that resonates with your audience and drives conversions. Optimize your page's effectiveness by continually testing and modifying elements based on analytics.

Get started today with Instapage and transform your landing page strategy. Explore the powerful tools and templates available to ensure your brand stands out.

Don't miss out on gaining valuable insights. Sign up for Instapage and watch your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See how to make your contemporary html page in action

See how to make your contemporary html page in action

In this video, the creator introduces a new series focused on building a full page layout, a tutorial highly requested by viewers. The project is based on a free Frontend Mentor challenge, with a link provided for those interested in following along or trying it independently. The creator, Kevin, expresses gratitude to viewers and welcomes newcomers, emphasizing his goal of fostering an appreciation for CSS. He hopes to ease frustrations associated with CSS and offers to guide viewers through a series of steps. This marks the start of multiple tutorials centered around this theme, aiming to enhance understanding and skills in CSS through practical application.

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