Make your commercial page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create Your Commercial Page on Workstation with Instapage

In the crowded digital marketplace, effectively creating your commercial page on Workstation is essential for driving engagement and conversions. Instapage offers a powerful platform designed to streamline this process, empowering marketers from various sectors—including business services, tech, and education—to develop tailored landing pages that resonate with their target audiences. With over 100 customizable layouts and intuitive editing tools, making your commercial page is an achievable goal that produces tangible results.

Step 1: Choose the Right Template

The first step to making your commercial page on Workstation is selecting a template that aligns with your brand’s objectives. Instapage provides a library of conversion-oriented layouts that cater to diverse business verticals. Here’s how to find the ideal template for your needs:

  1. Browse through categories to find templates specific to your industry, such as marketing or financial services. Each template is designed to address typical user behavior in your sector.
  2. Consider usability and adaptability—choose a template that can evolve as your business needs change, ensuring you won't need to start from scratch in the future.
  3. Look for templates with effective CTAs that encourage users to take action, whether it’s signing up for a newsletter or making a purchase.

Step 2: Customize Your Landing Page

Once you've selected your template, the next step is customization. Instapage’s user-friendly platform eliminates the need for coding, making it simple to tailor your page:

  1. Use Instablocks to quickly add sections like testimonials or service descriptions. These pre-designed content blocks help enhance user engagement.
  2. Incorporate dynamic text replacement to align your messaging with the specific ads that brought visitors to your page, increasing relevance and boosting conversion rates.
  3. Utilize personalization metrics to adapt your page based on audience data, ensuring the content speaks directly to them.

Step 3: Optimize for Higher Conversions

After customizing your commercial page, optimization is crucial. Instapage equips you with various tools to enhance performance and conversions:

  1. Conduct A/B testing to compare different layouts, call-to-action placements, and content strategies to see what resonates best with your audience.
  2. Employ heatmaps to analyze user behavior on your page, identifying areas of interest and potential obstacles to conversion.
  3. Review the analytics dashboard to track key performance metrics, allowing you to make informed adjustments that maximize results.

By following these three steps, you can effectively make your commercial page on Workstation using Instapage, leading to increased brand trust and customer loyalty.

Ready to optimize your landing page strategy? Start with Instapage and see how easy it is to create high-performing pages tailored to your audience.

Don't wait—sign up today to transform your digital marketing efforts and watch your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your commercial page on workstation in action

See how to make your commercial page on workstation in action

Facebook remains the largest social platform for both consumers and marketers, making it essential for businesses to establish a presence on the platform despite competition. Jamal from HubSpot presents a tutorial on creating a business Facebook page, covering setup, personalization, and content publishing. He acknowledges the frequent updates and new features on Facebook, which can be confusing for users. The tutorial aims to simplify the process of getting started with a business page, emphasizing that the business page is separate from personal accounts. He highlights various useful features available specifically for business pages, ensuring that viewers can navigate the platform effectively.

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