Make your coming soon page on Workstation with ease

Create your coming soon page on Workstation and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Boost results through landing page optimization
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Improve alignment across your creative team sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your coming soon page on Instapage: A comprehensive guide for marketers

Designing a coming soon page on Instapage is a pivotal step in marketing that allows businesses to generate anticipation and capture potential leads before launching a product or service. With its extensive library of customizable templates, Instapage empowers marketers in various sectors, from education to tech, by enabling them to craft pages that resonate with their brand while optimizing for conversion rates.

Why use Instapage for your coming soon page?

Instapage stands out because of its intuitive design and powerful optimization features. Not only does it facilitate the rapid creation of landing pages, but it also supports A/B testing, dynamic content personalization, and collaboration tools that are essential for effective marketing.

  1. Flexible layouts: Choose from over 100 conversion-focused layouts that provide a robust starting point for your coming soon page.
  2. Built-in experimentation: Utilize A/B testing features to measure effectiveness and maximize conversion rates.
  3. Personalized experiences: Leverage dynamic text replacement and audience segmentation to create unique experiences that resonate with each visitor.

Step 1: Select a suitable template

Begin your journey by choosing a coming soon template that aligns with your brand identity. Instapage offers a variety of templates specifically designed for various industries, enhancing user engagement from the start. Consider these suggestions to refine your choice:

  1. Focus on your audience: Select a template that speaks directly to your target audience, whether they are in educational fields or financial services.
  2. Keep branding consistent: Ensure that the chosen layout mirrors your brand’s colors, fonts, and overall aesthetic for cohesive recognition.
  3. Mobile optimization: Verify that the template is responsive for mobile users, as most users will access your page via their smartphones.

Step 2: Customize your content

Once you’ve selected a template, customize the text and media to reflect what your new offering is about. This process not only includes editing headlines and body copy but also adding engaging visuals.

  1. Unique value proposition: Clearly articulate what sets your upcoming launch apart from competitors to build anticipation.
  2. Call-To-Action (CTA): Implement clear CTAs encouraging visitors to subscribe or follow your journey.
  3. Visual components: Use high-quality images or videos that relate to your upcoming offering to enhance visual appeal.

Step 3: Optimize and publish

With the content in place, it’s time for optimization. Instapage includes features for heatmaps and analytics to help you understand on-page visitor behavior. Before publishing, ensure everything is set to maximize effectiveness.

  1. Review analytics tools: Leverage Instapage’s dashboard to set benchmarks for success post-launch.
  2. Test your page: Use A/B testing to determine what elements resonate more with your audience before going live.
  3. SEO optimization: Integrate keywords naturally in your content to improve discoverability on search engines.

Creating an effective coming soon page is not just about holding a spot but about engaging and nurturing potential customers. Utilize Instapage’s powerful tools to create an experience that resonates and converts.

Ready to create your coming soon page on Instapage? Start today and leverage our user-friendly design features to generate excitement around your upcoming venture!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to make your coming soon page on workstation in action

See how to make your coming soon page on workstation in action

In this tutorial, Christian guides viewers on creating an effective 'coming soon' page to enhance marketing efforts ahead of a product launch. While not essential for every business, such pages can be beneficial for generating interest, collecting email addresses, and gathering initial customer feedback. Key elements to include are a clear explanation of what is launching soon, information about the products and the company, and a specified timeline for the launch. Incorporating a countdown timer can create urgency and motivate the completion of preparations. Various apps available on the Shopify app store allow the easy integration of countdown timers to visually represent the lead-up to the launch.

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