Make a captivating coming soon page that makes news outlets shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your news outlets.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Crafting a coming soon page for news outlets with Instapage

Creating a coming soon page for news outlets is crucial to building anticipation and engagement. Instapage's platform allows marketers in sectors like media, education, and tech to quickly design and launch effective landing pages. Utilizing a variety of conversion-focused layouts can enhance your brand's visibility even before the official launch.

Understanding your audience for a coming soon page

Identifying and understanding your target audience is the first step towards a successful coming soon page. By leveraging Instapage's tools, you can tailor content that resonates specifically with your audience's interests, which includes segments like business services, financial services, and governmental entities. Key points to consider include:

  1. Audience Demographics: Knowing who your audience is helps in customizing your messaging.
  2. Pain Points and Needs: Address specific issues relevant to your audience sectors.
  3. Preferred Communication Channels: Decide how to reach your audience effectively.

Designing your coming soon page

Once you understand your audience, the next step is to design your coming soon page effectively. Leveraging Instapage's library of 100+ templates ensures you have access to professionally designed layouts that can be easily customized.

  1. Choose Template: Select a layout that aligns with your brand and message.
  2. Incorporate Visual Elements: Use images and branding that echo your future offerings.
  3. Interactive Elements: Implement features like countdown timers to create urgency.

Optimizing your coming soon page for conversions

Effective optimization involves more than just an appealing design. It's about capturing leads and generating interest.

  1. Implement A/B Testing: Test different versions of your page to identify which converts best.
  2. Use Heatmaps: Analyze user interactions to improve layout and content.
  3. Engage Visitors: Include options for visitors to sign up for updates or newsletters.

Focus on creating a simple yet effective user experience that entices users to engage.

In conclusion, a well-crafted coming soon page can set the stage for a successful launch, effectively creating buzz and capturing potential leads.

Ready to bring your coming soon page to life? Sign up for Instapage today and start engaging your audience before your launch!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to make your coming soon page for news outlets in action

See how to make your coming soon page for news outlets in action

In this tutorial, Christian guides viewers on creating an effective 'coming soon' page to build anticipation and begin marketing before a product launch. He emphasizes that while not every business requires such a page, it can serve as a valuable tool for collecting email addresses and receiving early customer feedback. Important elements to include on the page are a clear explanation of what is coming soon, details about the products or company, and a specific timeline for the launch. He suggests using a countdown timer, available through various Shopify apps, which can motivate both the business owner and potential customers as the launch date approaches.

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