Make a visually-stunning click-through page designed for PC stores

Reduce costs, grow conversions, and deliver relevant experiences for PC stores with Instapage.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Boost results through landing page optimization
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Improve alignment across your creative team sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create an optimized click-through page for PC stores using Instapage

Developing a click-through page for PC stores can significantly influence your marketing strategy. With Instapage, marketers can leverage a variety of tools to create compelling landing pages that not only reduce costs but also increase conversions. By utilizing dynamic content tailored for specific audiences, you can enhance brand trust and customer loyalty effectively.

Understanding the importance of a click-through page

Click-through pages serve as vital gateways that drive potential customers from advertisements to product offerings. Customizing these pages for PC stores can improve engagement by:

  1. Enhancing User Experience: A well-designed click-through page reduces bounce rates and creates a seamless transition for users.
  2. Increasing Conversion Rates: Tailoring content to meet user needs can lead to improved conversion metrics.
  3. Building Brand Trust: Consistency between ad messaging and landing page content strengthens customer trust and brand authority.

Step 1: Choose the right layout and design

Select from Instapage's library of over 100 conversion-focused layouts. The right design can captivate your audience and drive conversions. Here are the key considerations for choosing an effective layout:

  1. Alignment with Brand Identity: Ensure the design reflects your brand’s voice and identity.
  2. Responsive Design: Choose layouts that adapt seamlessly across devices to cater to all users.
  3. A/B Testing Options: Leverage templates that allow experimentation for continuous optimization of design.

Step 2: Optimize your content

Content optimization is critical to conveying the right message and driving actions. Consider the following strategies:

  1. Personalization: Utilize dynamic text replacement to address different audience segments directly.
  2. Call-to-Actions (CTAs): Develop clear and persuasive CTAs that prompt users to take immediate action.
  3. Visual Elements: Incorporate high-quality images and videos that complement the text and enhance user engagement.

Step 3: Monitor and analyze performance

After launching your click-through page, use Instapage’s analytics dashboard to monitor user interaction. Key metrics to track include:

  1. Conversion Rates: Assess how many visitors complete the desired action.
  2. Bounce Rates: Understand how many users leave the page without interaction.
  3. Heatmaps: Utilize heatmaps to visualize user behavior and optimize underperforming areas.

Creating an effective click-through page is a continuous process of optimization and analysis to ensure you are meeting your audience's expectations.

Start using Instapage today to build optimized click-through pages that can elevate your marketing campaign to the next level!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to make your click-through page for pc stores in action

See how to make your click-through page for pc stores in action

In this tutorial video, Chris Tsukowski, a professional game marketing expert, discusses the essential elements of effective Steam pages. He highlights that the primary goal of a Steam page is to clearly convey the game's genre and its unique selling points. Additionally, he emphasizes that developers should think of their Steam page as programming the platform to promote their game effectively. Tsukowski shares insights from his extensive experience observing consumer behavior on Steam, noting that the store page is critical for driving sales. He explains that visitors first notice the capsule image, which should stand out with complementary colors to capture attention. He warns that many users may skip watching the trailer altogether, underscoring the importance of the visual elements on the Steam page.

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