Make your classic landing page: The future of marketing

Create your classic landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Master how to make your classic landing page with Instapage

Creating a classic landing page using Instapage can significantly enhance your marketing strategy. With Instapage's intuitive interface, you can quickly build compelling, conversion-oriented pages that resonate with your audience, driving trust and customer loyalty.

Understanding the essentials of a classic landing page

A classic landing page acts as a focused entry point for your visitors, specifically designed to convert. Here are key elements to include:

  1. Clear and Compelling Headline: Ensure your headline communicates the value proposition clearly to grab attention.
  2. Strong Call-to-Action (CTA): A prominent CTA encourages users to take specific actions, whether it be signing up, purchasing, or downloading.
  3. High-Quality Visuals: Use engaging images or videos to create a visual narrative that complements your message.

Step 1: Choose a template from Instapage

Select from over 100+ conversion-oriented layouts available on Instapage. These templates can be personalized according to your branding needs.

Step 2: Optimize for conversions

Utilize Instapage's built-in features to maximize your landing page's effectiveness. Here are a few methods:

  1. A/B Testing: Test different headlines, images, or CTAs to determine which yields better engagement.
  2. Heatmaps: Analyze visitor interaction with your page to understand areas for improvement.
  3. Analytics Dashboard: Use data insights to measure performance and make informed decisions.

Step 3: Personalize content for your target audience

Deliver personalized experiences by utilizing Instapage's dynamic text replacement and AdMaps feature, ensuring the content resonates with specific audience segments.

  1. Dynamic Text Replacement: Alter keywords on your landing page based on the referring ad for a more targeted approach.
  2. AdMaps: Align ad campaigns with specific landing pages to enhance user experience and relevancy.
  3. Audience Tracking: Monitor performance metrics per audience segment to tailor future marketing efforts.

By following these steps, you can maximize your landing page effectiveness and enhance user engagement.

Ready to create your classic landing page with Instapage? Start now and unlock the full potential of your marketing efforts.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your classic landing page in action

See how to make your classic landing page in action

Driving traffic to your website doesn't guarantee engagement if visitors quickly decide your content isn't for them. Many websites scare users away, contributing to a high bounce rate. Statistics suggest that 95% to 98% of first-time visitors leave without returning, meaning for every 100 visitors, only a few stay to engage. This highlights the importance of having an appealing and effective landing page. In this tutorial, you will learn how to create a high-converting landing page that not only looks good but functions well. The process can be completed in just a few minutes, and a specific template will be provided at the end of the video to facilitate this creation.

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