Make your brutalist landing page: The future of marketing
Create your brutalist landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.
Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.
Build landing pages at scale without codingIncrease conversions with fast-loading pagesBoost productivity with AI content generationMake the most of analytic insightsOptimize traffic with AI experimentsBuild landing pages at scale without codingCreating impactful brutalist landing pages with Instapage
Brutalist design takes a bold approach to web aesthetics, emphasizing simplicity and raw functionality. With Instapage, marketers can efficiently create brutalist landing pages that resonate with their audience. This guide walks you through the essential steps to make a successful brutalist landing page, helping reduce costs, grow conversions, and foster brand trust.
Understanding the elements of brutalist landing pages
Brutalist landing pages prioritize functionality over form, promoting a straightforward user experience. Key elements include:
- Bold typography - Captures attention and enhances readability.
- Minimal color palettes - Focuses users on essential content.
- Asymmetrical layouts - Creates visual interest without overwhelming the viewer.
Step 1: Define your user persona
Understanding who your target audience is is crucial. Identify the demographics, preferences, and behaviors of your users within verticals like Tech/SaaS and Education.
- Conduct surveys - Gather direct feedback from potential users on design preferences.
- Analyze data - Use existing customer data to recognize trends and patterns.
- Create user personas - Develop profiles representing your ideal customer to guide your design.
Step 2: Utilize Instapage's features for brutalist design
Leverage Instapage's powerful design tools to bring your brutalist landing page to life. Use the following features:
- Instablocks - Quickly build pages with pre-designed elements tailored for optimization.
- A/B testing - Experiment with different layouts to see what resonates most with your audience.
- Analytics dashboard - Monitor performance to make informed adjustments.
Step 3: Implement personalization and optimization
To enhance user engagement, employ personalization strategies. Utilize dynamic text replacement to tailor messages for different audience segments.
Finally, track user interactions with heatmaps to enhance your landing page continuously and ensure it meets user expectations.
With these steps, you are equipped with the tools to create compelling brutalist landing pages that engage users and boost conversion rates. Start your journey today with Instapage.
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Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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