Make a captivating black friday page that makes news outlets shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your news outlets.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your black friday page for news outlets with Instapage

Engaging landing pages are crucial for maximizing conversions during high-stakes events like Black Friday. Instapage offers an excellent platform for marketers, especially in the USA, enabling efficient creation of targeted landing pages without the need for developers. Here's a comprehensive guide on how to make your Black Friday page for news outlets, strategically guiding users through seamless experiences.

Step 1: Choosing the Right Template

Begin by selecting a template that aligns with the unique needs of your news outlet. Instapage provides over 100 conversion-optimized templates specifically designed for various industries. Focus on layouts that highlight key deals and promotions while maintaining brand consistency.

  1. Select Ad-focused templates that emphasize trending Black Friday deals
  2. Choose mobile-responsive designs to capture on-the-go shoppers
  3. Consider featuring social proof like testimonials to build instant trust

Step 2: Optimizing for Conversions

Once the template is selected, it's time to optimize your landing page for peak performance. Utilize detailed heatmaps to understand user behavior, enabling you to make data-driven adjustments for higher conversions.

  1. Conduct A/B testing on headlines and CTA placements to discover what resonates best
  2. Incorporate dynamic text replacement to personalize messages for specific segments
  3. Utilize Instapage's analytics dashboard to track user engagement and conversion rates

Step 3: Personalizing Visitor Experiences

Personalization enhances user engagement and increases conversion rates. With Instapage, marketers can dynamically create tailor-made content geared towards their audience's interests.

  1. Leverage AdMaps to connect specific ads with relevant landing pages for optimized traffic
  2. Track audience behaviors and preferences to continuously refine content as necessary
  3. Implement segmentation to address different parts of your audience with corresponding landing page texts

By following these steps, you'll effectively create a compelling Black Friday landing page that entices your audience, showcases your best deals, and boosts your overall marketing efforts. Don't hesitate to utilize Instapage's collaborative features for real-time edits and stakeholder feedback, enhancing your page's final touch.

Ready to make your Black Friday page for news outlets stand out? With Instapage, you have all the tools necessary to create an engaging, high-converting landing page tailored to your audience's needs.

Start your journey with Instapage today to craft exceptional Black Friday landing pages that drive significant traffic and conversions!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your black friday page for news outlets in action

See how to make your black friday page for news outlets in action

As November begins, it's crucial to prepare your website for Black Friday, the largest sales day. Here are five tips to enhance your online store's festive appeal. First, set the right mood by creating a joyful atmosphere without a complete redesign. Consider updating the hero image and adding bright banners to highlight offers and discounts. Second, showcase your best deals prominently on the homepage, including special discounts that attract shoppers. Make sure to display significant discounts and additional sales details, such as a 50% discount on the second purchase. These strategies will help create an inviting shopping environment while effectively promoting sales.

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