Make your personalized black friday page for medtech companies

Deliver personalized experiences with black friday page that build brand trust for medtech companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Boost results through landing page optimization
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Improve alignment across your creative team sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create Your Black Friday Page for MedTech Companies Effectively

Launching a successful Black Friday campaign can yield remarkable results for MedTech companies. By leveraging Instapage's easy-to-use landing page builder, marketers can create high-converting pages tailored specifically for their audience, without needing any technical skills. This guide provides a step-by-step approach to making your Black Friday page effective and engaging.

Define Your Target Audience

Understanding your audience is crucial for crafting a relevant Black Friday landing page. Consider the specific needs and pain points of healthcare professionals, medical facilities, and consumers. This insight will dictate your messaging and offers.

  1. Segment your audience based on demographics and purchasing behavior.
  2. Utilize buyer personas to guide your content and design.
  3. Identify common objections or questions your audience may have.

Design with Conversion in Mind

Implementing a design that captures attention while driving conversions is essential. Use Instapage's conversion-focused templates to create visually appealing pages. Ensure your design aligns with your brand identity and speaks to the needs of your MedTech audience.

  1. Select layouts that highlight your deals prominently.
  2. Incorporate high-quality images of your products.
  3. Ensure all content is mobile-friendly to reach your on-the-go audience.

Leverage Personalization Techniques

Personalization is key in enhancing user experience and boosting conversions. Utilize dynamic text replacement to tailor your messaging for different segments of your audience. Align specific advertisements with unique landing pages using AdMaps.

  1. Personalize headlines and call-to-action buttons based on audience segments.
  2. Implement geolocation targeting for local relevance.
  3. Track audience behavior to refine your approach in real-time.

By meticulously following these steps, your Black Friday page for MedTech companies will be strategically positioned to resonate with your target audience and maximize conversions.

Ready to start? With Instapage, you have the tools at your disposal to build a high-performing Black Friday landing page that speaks directly to your audience’s needs while enhancing your brand's trust and loyalty.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to make your black friday page for medtech companies in action

See how to make your black friday page for medtech companies in action

Congratulations on reaching November and planning your Black Friday and Cyber Monday campaigns! This is part two of our planning BFCM series; if you haven't watched part one, be sure to do so as it covers essential steps not addressed here. We will focus on strategies for early November, the Black Friday weekend, Cyber Monday, and wrapping up December effectively. In early November, the strategy is to increase spending as initiated in October, emphasizing the acquisition of new customers and preparing for the holiday rush. Finalizing your ad copy and creative during the first week is crucial to ensure a successful campaign. Stay tuned for more details on the holiday strategies.

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