Make your tailored black friday page for Health information technologists

Empower Health information technologists with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Make your black friday page for Health information technologists with Instapage

Creating an influential Black Friday landing page is crucial for maximizing offers and conversions. With Instapage's flexible platform and 100+ conversion-focused layouts, marketers in health information technology can build persuasive pages quickly without coding. The ability to deliver personalized experiences strengthens customer loyalty and enhances brand trust.

Key elements of a successful Black Friday page

To effectively capture your target audience's attention and drive conversions during the Black Friday season, incorporate the following elements into your landing page:

  1. Eye-catching headlines: Your page should feature headlines that not only grab attention but also clearly communicate the value of your offering.
  2. Compelling copy: Use persuasive language that addresses the pain points of health information technologists, ensuring your promotions resonate with their specific needs.
  3. Strong call-to-action (CTA): A clear and actionable CTA directs users toward the desired outcome, whether it's signing up for a webinar, downloading a whitepaper, or making a purchase.

Step 1: Utilize dynamic text replacement

Dynamic text replacement enables you to tailor your landing pages to specific audience segments effectively. By personalizing your messaging, you can significantly increase engagement and conversions. Employ this feature to ensure that your Black Friday promotions resonate directly with your audience's unique interests.

Step 2: Optimize for mobile

With a significant portion of users browsing on mobile devices, optimizing your Black Friday page for mobile is essential. Consider the following:

  1. Responsive design: Ensure your layout looks great on all devices, maintaining user-friendly navigation and speed.
  2. Fast loading times: Compress images and eliminate unnecessary elements to facilitate quick loading and enhance the mobile experience.
  3. Touch-friendly elements: Make sure buttons and links are easily clickable to improve user interaction.

Step 3: Leverage built-in analytics and A/B testing

Using Instapage's built-in analytics and experimentation features allows you to track user behavior and optimize your landing pages further. Implement A/B testing to assess what elements work best for your audience and refine your approach accordingly.

  1. Monitor heatmaps: Understand how users interact with your page by reviewing heatmaps highlighting click patterns.
  2. Experiment with timings: Test different promotional timings to identify when your audience is most responsive.
  3. Evaluate conversion rates: Use data insights to guide adjustments that improve your page’s performance.

By following these steps, your Black Friday page tailored for health information technologists will maximize engagement and conversion rates.

Ready to create transformative landing pages this Black Friday? Start using Instapage to elevate your marketing strategy and drive the results you want.

Get more out of Make your black friday page for Health information technologists

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to make your black friday page for health information technologists in action

See how to make your black friday page for health information technologists in action

The speaker responded to an advertisement stating that strong men make good coders, despite not knowing what a coder was, even with ten years of experience in a hospital. Health Information Management (HIM) is introduced as a term that encompasses medical records, whether paper or electronic. HIM professionals are the custodians of these records, ensuring confidentiality and integrity. They handle requests for records from lawyers and government agents, requiring knowledge of HIPAA regulations regarding release conditions. The speaker highlights that coding is a growing field, which has often been overlooked, indicating its increasing importance in healthcare administration.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar