Make your A/B testing compatible competition website

A/B testing allows individuals, teams, and companies to make careful changes to their user experiences while collecting data on the impact it makes. This allows them to construct hypotheses and to learn what elements and optimizations of their experiences impact user behavior the most.

You can run tests by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare usersʼ behavior to see which page is most effective.

Basic A/B testing only Because Wix only allows one test site per website, you can only run a test with just one variation. This type of test is restrictive, as you cannot run experiments with two variations against a control page.

Placing a test order is possible only with Wix Stores or Wix Restaurants Orders (New). You can preview the checkout process before you launch your online store. This lets you view what customers will see when they make a purchase.

One of Netflixʼs primary applications of A/B testing is in optimizing content recommendations. This process involves analyzing how different presentation styles affect user engagement with suggested shows and movies. Thumbnail Variations: Netflix experiments with different thumbnail images for the same content.

To create your Wix A/B test, you need to head to your Editor on your siteʼs dashboard. Click on ʼSiteʼ on the top menu. From the drop-down menu, click on Create Test Site. Now, you can edit your test site to change the elements on your page.

Click + Add and select Quiz. Enter basic info for your quiz / survey: Enter the quiz name under Name of your quiz or survey. Click + Add Questions. Choose what you want to add to your quiz / survey: Question types: When youʼre done, click Save. (Optional) Add a passing grade.

How to do A/B testing Collect data. Use analytics tools like Google Analytics to identify opportunities. Set clear goals. Define specific metrics to improve. Create test hypothesis. Form clear predictions. Design variations. Make specific, measurable changes. Run the experiment. Split traffic randomly. Analyze results.