Effortlessly make your A/B testing compatible classified ads website that reflects your brand

Run an experiment Sign in to Google Ad Manager. Click Delivery, then Native. From the table, click a native style that meets both of these requirements: From the Style your native ad page, click Create A/B experiment. Select when the experiment will run from the date dropdown.

To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, youʼll show these two versions to two similarly-sized audiences and analyze which one performed better over a specific period.

Click the Ads extensions menu. Mouse over the ad that you want to test and click the pencil. icon. Click the arrow in the corner to expand the editing view. Click Ad URL options to see more options. Click Test.

Create an A/B test in Ads Manager Go to Ads Manager. This page lists all of your available ad campaigns in your ad account. Click A/B test in the toolbar. Next, select either Make a copy of this ad or Select two existing ads. Choose the ad from the drop-down menu that you want to set up for the A/B test. Click Next.

A/B Testing with Google Experiments You can click the blue + under All Experiments to create a new A/B test. Google will ask you what you want to test. You can optimize test ads, run a video experiment, run a Performance Max experiment, or set up your own. For this example, weʼre going to optimize text ads.

You can run tests by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare usersʼ behavior to see which page is most effective.

How to do A/B testing Collect data. Use analytics tools like Google Analytics to identify opportunities. Set clear goals. Define specific metrics to improve. Create test hypothesis. Form clear predictions. Design variations. Make specific, measurable changes. Run the experiment. Split traffic randomly. Analyze results.