Make a captivating upsell page that makes salons shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your salons.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gravity Digital increases CTR by 426% with message-matched landing pages
Boost results through landing page optimization
Gravity Digital increases CTR by 426% with message-matched landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Improve alignment across your creative team sidebar
Gravity Digital increases CTR by 426% with message-matched landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your upsell page for salons with Instapage

Creating a successful upsell page for salons involves not just aesthetic appeal but also strategic functionality. Instapage offers marketers the tools they need to build dynamic, relevant landing pages quickly that drive conversions and enhance customer loyalty. By leveraging over 100 conversion-focused layouts and Instablocks, you can create a standout page without any coding experience, making it easy to attract and retain salon clients.

Understanding the importance of upsell pages

An upsell page serves as a critical tool in maximizing revenue per customer. By presenting complementary services or products that add value to the main offering, salons can effectively increase their average transaction value. Here’s why you should prioritize creating a compelling upsell page:

  1. Increased average order value — Encourage clients to try additional services to elevate their experience.
  2. Enhanced customer satisfaction — Offering relevant upsell options can make clients feel understood and valued.
  3. Streamlined brand messaging — Align your upsell page's content with your brand voice and offerings for cohesiveness.

Step 1: Choose the right template for your upsell page

Instapage makes it effortless to select the ideal layout for your upsell page. With a plethora of customizable templates, you can find one that resonates with your brand and appeals to your target audience. Focus your design on presenting upsell options clearly and attractively. Consider the following when choosing your template:

  1. Visual appeal — Select a layout that is visually engaging while maintaining clarity.
  2. Mobile responsiveness — Ensure your upsell page looks great on both desktop and mobile devices.
  3. Conversion metrics — Choose a template that has proven high conversion rates to maximize your efforts.

Step 2: Optimize your content for conversions

Once your template is chosen, the next step in creating your upsell page for salons is writing compelling content that encourages conversions. This includes clear calls to action and persuasive language that speaks to your audience's needs. Focus on these elements:

  1. Clear value propositions — Articulate what additional services or products your clients will benefit from.
  2. Urgency reminders — Introduce time-restricted offers to prompt immediate action.
  3. Testimonials and social proof — Include positive client feedback to bolster trust and encourage others to upsell.

Step 3: Utilize A/B testing for continuous improvement

After launching your upsell page, don’t forget to continuously improve it based on real analytics. Instapage's built-in experimentation features allow you to conduct A/B tests to understand what resonates with your audience effectively. Monitor essential metrics through our powerful analytics dashboard to inform design and content adjustments.

Incorporate the insights you gain from testing to refine your approach, ensuring your upsell page remains a high-performing asset in your salon's marketing strategy.

Ready to take your salon's sales to the next level? Start creating your upsell page with Instapage today, and watch your conversions soar.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See how to create your upsell page for salons in action

See how to create your upsell page for salons in action

In this tutorial, interviewer expresses excitement about speaking with Katie DiMaggio regarding enhancing guest experiences in salons and spas, and discusses increasing revenue through retail, upselling, and add-ons. Katie introduces herself as a salon owner and esthetician with experience in the beauty industry. She owns two salons, one with booth renters and one where she services clients alongside her four employees. She shares insights on how her business rapidly grew during her five years as an esthetician. The session aims to educate beauty business owners on strategies to improve client experiences and boost profitability through effective service and product offerings.

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