Make your upsell page designed for Crafts

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Crafts.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your upsell page for crafts with Instapage

Creating an effective upsell page for crafts can significantly enhance your marketing efforts. With Instapage, marketers in the USA can craft visually compelling landing pages that reduce costs and increase conversion rates. The unique features of Instapage, such as its library of over 100 conversion-focused layouts and built-in optimization tools, empower you to deliver relevant landing page experiences that increase brand trust and customer loyalty.

Step 1: Choose the Right Template

Deciding on the right template is the cornerstone of your upsell page. Instapage offers a variety of customizable templates specifically designed for craft businesses. Here’s how to narrow your choices:

  1. Identify your target audience: Understand what crafts resonate with your customer base and select a layout that caters to their preferences.
  2. Optimize for mobile: Ensure the design is responsive across devices, as many customers browse on their phones.
  3. Select conversion-focused designs: Pick templates that not only grab attention but also guide users toward taking action.

Step 2: Personalize Content for Engagement

Once you've selected a template, it's time to personalize your content. This is crucial for increasing conversion rates. Consider the following elements:

  1. Dynamic text replacement: Align your messaging with the specific interests of your audience.
  2. Visual appeal: Use high-quality images of your crafts to capture attention.
  3. Customer testimonials: Incorporate reviews or ratings to build trust and credibility.

Step 3: Implement Optimization Techniques

Optimize your upsell page using Instapage's built-in experimentation features and heatmaps. These tools allow you to gather data on user behavior and adjust your strategies accordingly. Key techniques include:

  1. Conduct A/B testing: Experiment with different headline variations or call-to-action buttons to see what generates more conversions.
  2. Utilize heatmaps: Identify which sections users interact with the most and adjust your layout for improved performance.
  3. Monitor analytics: Regularly assess and tweak your strategies based on real-time data to maximize efficacy.

By following these steps, you will create an upsell page that not only attracts visitors but also converts them into loyal customers.

Ready to boost your craft sales? Start creating an effective upsell page today with Instapage, where advanced features meet user-friendly design.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to create your upsell page for crafts in action

See how to create your upsell page for crafts in action

When a customer buys your initial product, you can direct them to an upsell page as the thank you page for their purchase. This upsell page should include an option for the customer to decline the offer, with a button labeled something like 'No thanks, I'm happy without it.' If they accept the upsell, they will be redirected to an express checkout. Conversely, if they decline, they will go to the thank you page. To set this up, create a new product and select 'upsell/down sell' instead of a main product. Then, choose the corresponding main product funnel for the upsell. Proceed to configure each step, noting that payment gateway and product pages are absent since they're already set in the main product. When reaching the checkout step, editing the express checkout is necessary.

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