Make your squeeze page designed for B2B

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in B2B.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your squeeze page for B2B using Instapage

Creating an effective squeeze page for B2B purposes is vital for marketers aiming to maximize lead generation. At Instapage, our platform provides the tools needed to craft engaging and conversion-oriented landing pages without any coding experience. By leveraging our diverse templates and smart personalization features, you can create tailored experiences that resonate with your audience and elevate your brand's trust and loyalty.

Step 1: Define Your Target Audience

Understanding who your audience is, particularly in sectors like business services or education, is critical in shaping your messaging and design. Start by identifying key demographics and psychographics:

  1. Industry: Pinpoint which sector, such as financial services or technology, you are focusing on.
  2. Pain Points: Clearly define the challenges your audience faces and how your service can solve them.
  3. Content Relevance: Ensure that the messaging is aligned with the preferences and needs of your specific audience.

Step 2: Choose the Right Templates

With over 100 conversion-focused layouts and Instablocks to choose from, selecting the right template is paramount.

  1. Functionality: Select templates that align with specific goals, such as lead generation or product promotion.
  2. Customization: Ensure your chosen template allows for necessary edits to reflect your unique brand identity.
  3. Responsiveness: Verify that your template works seamlessly across all devices for improved accessibility.

Step 3: Optimize for Conversions

Optimization plays a crucial role in maximizing effectiveness and achieving higher conversion rates. Implement the following tactics:

  1. A/B Testing: Use built-in experimentation features to test various headlines, images, and CTAs to identify the most effective combinations.
  2. Heatmaps: Leverage heatmaps to analyze user behavior on your page, allowing for data-driven adjustments.
  3. Analytics Dashboard: Track key performance indicators to understand how well your page is serving its purpose and iterate accordingly.

In conclusion, creating a successful squeeze page for B2B requires a strategic approach that combines understanding your audience, the right template selection, and optimization techniques. By utilizing Instapage’s features, you can significantly enhance your marketing effectiveness.

Ready to increase your conversions and build trust with your audience through expertly designed squeeze pages? Explore Instapage today to get started.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your squeeze page for b2b in action

See how to create your squeeze page for b2b in action

Getting people to sign up for your email newsletter, webinar, or online courses is essential in B2B marketing. Given the shift to online business models, relying on opt-in forms is more crucial than ever. However, there are common challenges associated with web forms that can limit lead quality and quantity. This video addresses these issues and offers four straightforward solutions to improve your web forms, thereby generating higher quality leads more frequently. It also invites viewers to subscribe for future insights and encourages participation in the upcoming episode with an exclusive access code. Today's digital landscape emphasizes the need for effective lead generation strategies.

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