Make your splash page designed for Residential Construction

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Residential Construction.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create Your Splash Page for Residential Construction

Creating an effective splash page for residential construction can greatly enhance your online presence, especially using Instapage's powerful tools. By leveraging over 100 conversion-friendly templates and Instablocks, you can swiftly design and deploy landing pages without needing any coding skills. This approach not only saves time but also helps you focus on delivering tailored experiences that resonate with prospective clients.

Why a Splash Page is Essential

A well-designed splash page serves as an entry point for potential customers. It grabs attention and provides a quick overview of what you offer. In the residential construction sector, this could mean showcasing recent projects, highlighting testimonials, or conveying trustworthiness. Here’s why incorporating a splash page into your marketing strategy is vital:

  1. Visual Appeal: A splash page allows you to utilize high-quality imagery of your construction projects to draw eyes immediately.
  2. Conversion Focus: Designed to capture leads, splash pages can include strategically placed calls-to-action.
  3. Brand Messaging: You can succinctly convey who you are and why clients should choose your services.

Step 1: Choose the Right Template

The first step in creating your splash page involves selecting a suitable template from Instapage's vast library. Look for layouts that align with your brand and effectively communicate your message. Focus on pre-made designs that incorporate the latest trends in user engagement. Consider these factors when choosing your template:

  1. Responsiveness: Ensure the template is mobile-friendly, as many users will view it on their phones.
  2. Customization Options: Look for templates that allow easy adjustments for your branding needs.
  3. Conversion Elements: Choose templates with built-in features for A/B testing and analytics to enhance performance.

Step 2: Personalize Your Content

After selecting the template, you need to add engaging content tailored specifically for your audience. This means highlighting the unique aspects of your residential construction services that set you apart. Effective content strategies include:

  1. Dynamic Text Replacement: Adjust your messaging based on user data to ensure relevance.
  2. Engaging Calls-to-Action: Insert actionable statements that prompt visitors to contact you or request a quote.
  3. Client Testimonials: Feature quotes and success stories to build trust and credibility.

Step 3: Optimize and Publish

Before your splash page goes live, it’s crucial to optimize it for the best performance. Utilize Instapage's built-in experimentation tools to fine-tune your landing page. Key optimization strategies involve:

  1. A/B Testing: Regularly test different versions of your page to determine which elements drive more conversions.
  2. Heatmap Analysis: Use heatmaps to see where visitors engage most on your page and adjust elements accordingly.
  3. Analytics Review: Monitor campaign performance through detailed dashboards to inform future improvements.

In conclusion, creating a splash page for residential construction using Instapage not only enhances your marketing efforts but also builds trust with your audience. By following these steps, you’ll have a professional and effective landing page that speaks directly to your potential customers.

Ready to get started? Sign up for Instapage today and take advantage of our intuitive landing page builder to create your splash page with ease!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to create your splash page for residential construction in action

See how to create your splash page for residential construction in action

the process of constructing a house follows a specific order that is crucial for its success. Common terms like rough-in, trim out, and make-ready indicate various construction phases, which can differ regionally. Understanding the proper sequence of construction is vital for builders and superintendents to coordinate tasks effectively. The initial stage is site preparation, where the area is readied for building. This includes clearing the land, grading, and ensuring the site is suitable for the construction process. Following site prep, the foundation work begins, which is foundational to the entire project. The video progresses through each step of construction, emphasizing the significance of adhering to this order to prevent complications and delays in the construction timeline, ensuring a smoother workflow for all involved professionals.

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