Make an user-friendly splash page for casual users

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your casual users.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Boost results through landing page optimization
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Improve alignment across your creative team sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your splash page for casual users with Instapage

Creating a splash page is vital in capturing your audience's attention and enhancing your marketing strategies. With Instapage, marketers can efficiently tailor landing pages, using a wide range of templates that cater specifically to the needs of casual users in sectors like education, marketing, and technology. Through our platform, you can build engaging, conversion-oriented pages without needing developer skills.

Step 1: Choosing the Right Template

The first step in creating your splash page is selecting a template that resonates with your target audience. Instapage provides over 100 customizable layouts designed for various industries.

  1. Look for templates that reflect your brand identity: Each template should align with your business's image and messaging.
  2. Choose layouts optimized for conversions: High-performing designs can significantly enhance user engagement and conversion rates.
  3. Consider templates with responsive designs: Ensure your splash page looks great on both desktop and mobile devices.

Step 2: Customizing Your Content

Customizing the content on your landing page is essential to capture your audience's interests. Use dynamic text replacement to align your messaging with the specific needs of your audience segments.

  1. Incorporate personalized elements: Adjust headings and subheadings to match user demographics and preferences.
  2. Utilize engaging visuals: Compelling imagery can enhance emotional connection and improve user interaction.
  3. Add clear calls-to-action (CTAs): Direct your audience on the next steps with persuasive CTAs that encourage immediate action.

Step 3: Optimizing for Performance

After customization, it's essential to optimize your splash page for maximum conversions. Instapage provides built-in testing and analytics tools to evaluate page performance.

  1. Use A/B testing: Experiment with different versions of your page to see which performs better with your audience.
  2. Analyze heatmaps: Understand where users click and how they interact with your page to improve layout and content.
  3. Review analytics regularly: Consistently track performance metrics to refine your marketing strategies over time.

By following these steps, you can effectively create a splash page that not only captivates casual users but also drives engagement and conversions.

Ready to optimize your digital marketing efforts? Start your journey with Instapage today and transform your landing page strategy into a powerhouse for conversions!

Don't wait! Sign up now to access thousands of customizable templates and discover how easy it is to create your splash page for casual users!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your splash page for casual users in action

See how to create your splash page for casual users in action

To design effective landing pages that convert, it's essential to incorporate five key elements discussed in this video tutorial by Ron Sego on Flux. Unlike standard websites, landing pages are targeted pages designed for specific goals such as conversion through sign-ups or purchases. Traffic is typically directed to these pages via ads or funnels, differentiating them from conventional sites that showcase broader content. The tutorial elaborates on these crucial components with practical examples, emphasizing the importance of having a clear, focused objective for the landing page to successfully achieve desired outcomes.

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