Make your tailored splash page for Advertisers

Empower Advertisers with Instapage to deliver impactful splash page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your splash page for Advertisers: A Comprehensive Guide

Creating an effective splash page can be a game-changer for advertisers looking to capture and engage their target audience. Instapage offers a robust platform that simplifies the process of designing and optimizing landing pages, allowing marketers to enhance brand trust and boost conversion rates efficiently.

Understanding the Importance of a Splash Page

A splash page is often the first point of contact between your advertisement and potential customers. By utilizing Instapage's easy-to-use templates, marketers in various sectors can quickly create landing pages that not only reflect their branding but also resonate with their audience.

  1. Brand Alignment: Ensure that your splash page matches your ad's messaging and aesthetic to create a cohesive experience for users.
  2. Target Audience Focus: Understand who you're advertising to and tailor your content and design for that demographic.
  3. Clarity and Simplicity: A straightforward message with minimal distractions increases the chances of conversion.

Step 1: Choose a Template

Instapage offers over 100 customizable templates designed to meet diverse marketing needs. This flexibility allows you to choose a layout that aligns with your advertising goals and audience preferences.

Step 2: Customize for Personalization

Effective personalization is crucial for creating a connection with your audience. Utilize Instapage's dynamic text replacement feature to personalize headlines and body content based on user data.

  1. Segment your audience: Use data to create targeted content that speaks directly to specific audience groups.
  2. Incorporate relevant visuals: Select images and graphics that will resonate with your audience’s preferences.
  3. Align ads with landing pages: Use Instablocks to ensure that your landing page design complements your ad campaigns.

Step 3: Optimize for Conversions

With Instapage's analytical tools, you can monitor performance in real-time. Leverage A/B tests to make data-driven decisions for your landing pages.

  1. Use heatmaps: Gain insights into user behavior on your page to determine which elements are attracting attention and which need adjustment.
  2. Implement A/B testing: Experiment with different versions of your landing page to see which achieves better conversion rates.
  3. Monitor KPIs: Track key performance indicators to assess the effectiveness of your landing page over time.

Creating an engaging splash page is essential for optimizing ad performance. By leveraging Instapage's tools and resources, marketers can create pages that not only attract but also convert visitors effectively.

Ready to elevate your advertising strategy? Start creating compelling splash pages with Instapage today and see your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your splash page for advertisers in action

See how to create your splash page for advertisers in action

For success with Google ads or any marketing campaign, including Meta or TikTok ads, a high converting landing page is essential. Often, when users report low conversions, the root issue lies not in the ad campaign itself, but in their landing pages. Thus, while minor tweaks in the Google ads might be necessary, the main concern typically involves optimizing the landing pages. This video outlines five core principles that your landing pages must have to generate the conversions your business needs. The strategies discussed are based on user-tested data from an extensive training session. Properly implementing these principles can significantly enhance your advertising efforts and improve conversion rates.

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Supercharge your ad campaigns with high-performing landing pages.

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