Make your sales page specifically for Sales professionals

Instapage empowers Sales professionals to reduce costs, increase conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Sales page creation: Your ultimate how-to guide

Creating a sales page tailored to your audience can significantly enhance your marketing efforts. Instapage enables sales professionals to design engaging landing pages that are not only visually appealing but also conversion-oriented. Leveraging customizable templates and built-in optimization tools, you can ensure your landing pages resonate with your visitors and drive measurable results.

Understanding the Importance of Sales Pages

Sales pages serve as pivotal points in your marketing funnel. By addressing specific pain points for distinct segments of your audience in Business Services, Marketing, Tech/SaaS, Education, and other industries, you can better meet their needs. Establishing trust through personalized experiences enhances customer loyalty and boosts conversion rates.

  1. Build credibility with professional designs that reflect your brand.
  2. Use targeted messaging to address and solve customer pain points.
  3. Incorporate clear calls to action that guide users towards conversions.

Step 1: Leverage Instapage's Templates

Begin your sales page creation by exploring Instapage's extensive library of over 100 conversion-focused templates. These templates allow you to select designs that align perfectly with your business goals while maintaining flexibility. You can customize layouts without needing any coding skills, making the process fast and intuitive.

Step 2: Optimize with Data-Driven Insights

Utilize Instapage's A/B testing features to refine your sales page. Analyze heatmaps and track user interactions to understand behavior on your page. Adjust elements accordingly to enhance performance metrics and optimize for higher conversion rates.

  1. Test different headlines to find the most impactful messaging.
  2. Experiment with varying call-to-action buttons to determine the best placement.
  3. Analyze user behavior with heatmaps to adjust content dynamically.

Step 3: Personalize for Your Audience

To effectively cater to your audience, integrate personalization strategies like dynamic text replacement. By customizing the content shown to users based on their source or previous interactions, you can increase the relevance of your sales page, enhancing engagement and conversions.

  1. Implement dynamic text to match ad campaigns and landing pages.
  2. Use AdMaps to map specific ads to targeted landing pages for seamless user experience.
  3. Evaluate audience-specific metrics to adapt content in real-time.

With these strategies, creating an impactful sales page becomes an achievable goal with Instapage.

Ready to elevate your sales strategy? Start leveraging Instapage to create compelling sales pages that drive conversions and foster customer engagement today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about create sales page

See how to create sales page feature in action

See how to create sales page feature in action

Your sales page is crucial for converting casual readers into customers, serving as the primary platform to inform leads about your offerings and their necessity. This video tutorial aims to guide you in creating an effective sales page. First, it's essential to optimize content for conversions. Begin with six foundational steps: Step one is to know your audience; understanding who you're selling to is vital for effective marketing. Step two focuses on creating a value proposition, akin to an elevator pitch that succinctly describes your product or service. This formula aids in articulating how your offering benefits the target demographic.

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