Make your sales page designed for Professional Services

A sales page is a single page, typically on a website, designed to sell products or services for a business. A sales page is both informative, explaining a companys products and services to website visitors who may not be familiar with them, and persuasive, encouraging them to make a purchase.

The first difference between these two pages is of course the purpose. The main purpose of a landing page is to convert website visitors into customers, or leads. On the flip side, a product page aims to give a complete understanding of the products the company is offering.

A landing page is a page that aims a visitor towards taking a specific action AND is the first page someone sees when they get to your website. The main difference between a sales funnel and a landing page is that a sales funnel is a multi-page process that moves someone from a visitor to a lead and hopefully a sale.

The key difference between a landing page and a sales page is that a sales page has one specific goal providing a potential purchase opportunity. On the other hand, a landing page could be for various things to make an announcement, generate leads by capturing email addresses, provide lead magnets, and more.

One of the most important things about a high-converting sales page is customer feedback. To show that your product is popular and high in demand, include customer reviews or sales video testimonials on your sales pages. Social proof goes a long way in convincing potential clients to try your product or service.

Sales pages are of two types: short-form and long-form. Long-form landing pages, on the other hand, provide an elaborate description of your product. Commonly known as sales letter, a long-form sales page is lengthy and gives all the information that may be required for people to place an order.

There are basic design elements every good sales page should have, including the header section, high-quality visuals, body copy, and CTAs. So while choosing a sales page template, ensure it has these pre-designed section blocks or at least supports them. Additional sections like FAQs can also be really helpful.

Sales pages are often much longer than landing pages and promote a paid product/service. The page should help the visitor decide if whats offered is right for them or not. Your sales page should lead to a checkout page where your new customer makes the payment.