Make your tailored sales page for Content editors

Empower Content editors with Instapage to deliver impactful sales page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Boost results through landing page optimization
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Improve alignment across your creative team sidebar
RealtyShares cuts customer acquisition costs in half with Instapage landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your sales page for content editors with Instapage

Creating effective sales pages is crucial for maximizing conversions and minimizing costs. With Instapage, marketers can efficiently build tailored landing pages that enhance brand trust and drive customer loyalty. This step-by-step guide will walk you through the process of creating your sales page using our versatile platform, ideal for various industry verticals such as business services, tech, and education.

Step 1: Choose a conversion-focused layout

To kick off your journey in creating your sales page, begin by selecting one of Instapage's 100+ ready-made templates. These layouts are designed with conversion in mind, making it easier than ever to engage your target audience. Our library spans multiple industries, ensuring you find a design that resonates with your audience.

  1. Easily customize your chosen template to reflect your branding.
  2. Utilize built-in A/B testing features for optimization.
  3. Integrate multimedia elements (images, videos, etc.) to enrich user experience.

Step 2: Optimize for higher conversions

Once your layout is set, focus on optimization. Leverage Instapage's built-in experimentation features to enhance on-page behavior metrics. Detailed heatmaps will give you insights into user interactions, which helps you refine your design based on actual user behavior.

  1. Conduct A/B tests on different headlines and call-to-actions for maximum impact.
  2. Assess page performance using our comprehensive analytics dashboard.
  3. Adjust content and layouts based on real-time feedback from heatmaps.

Step 3: Personalize content for your target audience

To further elevate your sales page, implement personalization strategies. Instapage allows you to deliver dynamic experiences for different audience segments. Through tools like dynamic text replacement and AdMaps, you can align your messaging with specific ads for enhanced relevance.

  1. Segment your audience for targeted messaging.
  2. Utilize dynamic text to address unique audience pain points.
  3. Track metrics at the audience level to gauge performance.

This structured approach not only leads to higher conversion rates but also fosters a loyal customer base by delivering exactly what they seek.

In conclusion, using Instapage empowers marketers to create compelling sales pages that drive results.

Ready to enhance your marketing efforts? Start today with Instapage and build the landing page that speaks directly to your audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your sales page for content editors in action

See how to create your sales page for content editors in action

To effectively convert casual readers into customers, your sales page is crucial. It's your best chance to showcase what you’re selling, why it's valuable, and encourage purchases. In this tutorial, Angel Marie from ConvertKit offers insights on building a successful sales page. First, optimize the content for conversions by knowing your audience—understanding who your target market is is essential for effective selling. Secondly, develop a strong value proposition, essentially an elevator pitch that succinctly describes your product or service. This introduction to the sales page creation process lays the groundwork for attracting and engaging potential customers, ultimately leading to conversions.

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