Make a visually-stunning sales page designed for black friday stores

Reduce costs, grow conversions, and deliver relevant experiences for black friday stores with Instapage.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Boost results through landing page optimization
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Improve alignment across your creative team sidebar
Boll & Branch cuts customer acquisition costs by 38% with Instapage pre-cart landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Black friday landing page: Your ultimate how-to guide

Creating an effective sales page for Black Friday is crucial for capturing customer interest and maximizing conversions. Instapage offers a flexible platform that allows marketers to design landing pages that resonate with their target audience. With over 100 conversion-focused layouts, you can quickly build and customize pages without needing any coding skills. This is increasingly important in a competitive landscape, particularly in the USA's diverse market, where personalized experiences can drive customer loyalty and brand trust.

Understanding the importance of landing pages

Landing pages serve as the crucial point of entry for your marketing campaigns. They are designed to convert visitors into leads or customers. According to recent studies, businesses with optimized landing pages can see conversion rates soar by up to 300%. Here’s why focusing on a sales page for Black Friday is beneficial:

  1. Capture attention: An engaging sales page can hook visitors instantly, increasing the likelihood of sales.
  2. Highlight offers: Tailoring your Black Friday deals on dedicated landing pages ensures that visitors understand the promotions available.
  3. Boost conversions: By optimizing your landing page through A/B testing, you can refine your offers to maximize sales potential.

Step 1: Use Instapage templates to design your sales page

Start by leveraging Instapage's extensive library of templates. Choose designs that align with the aesthetic of your brand and the urgency of Black Friday sales.

Step 2: Optimize for conversions

Implement built-in experimentation features to maximize your sales page's impact. Key components to focus on include:

  1. A/B testing: Test different headlines, images, and call-to-action buttons to see which variations result in higher conversion rates.
  2. Heatmaps: Analyze where users click on your page to adjust content placement for maximum engagement.
  3. Analytics dashboard: Utilize performance metrics to understand what works and refine your strategies accordingly.

Step 3: Personalize the customer experience

Incorporate personalization techniques to engage unique audience segments. Strategies may include:

  1. Dynamic text replacement: Use visitor data to tailor headlines and content to specific user demographics.
  2. AdMaps: Align your existing ads with unique landing pages to create a cohesive brand experience.
  3. Segmentation: Track metrics at the audience level to adjust messaging based on behaviors.

Creating a sales page for Black Friday using Instapage can transform your marketing effectiveness. Leverage the platform’s unique features to build pages that not only attract but also convert.

Don't miss out on maximizing your sales this Black Friday. Get started with Instapage today and create engaging, high-converting landing pages that align with your marketing goals.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to create your sales page for black friday stores in action

See how to create your sales page for black friday stores in action

As November begins, it's time to get your website ready for Black Friday, the world's biggest sales day. Here are five essential tips for updating your online store: First, set the right mood by creating a festive atmosphere; this can be done without a full redesign. Update your hero image and add bright banners to highlight offers and discounts. Second, showcase your best deals prominently on your homepage, displaying products with significant discounts to attract shoppers. Include details such as specific product discounts and special offers, such as a percentage off on second purchases. Preparing these elements will enhance the shopping experience and could lead to increased sales during the Black Friday weekend.

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