Make a captivating sales page that makes advocacy groups shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your advocacy groups.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your sales page for advocacy groups using Instapage

Creating an effective sales page is crucial for advocacy groups aiming to drive donations and increase their outreach efforts. Instapage provides a flexible platform that allows marketers to build landing pages quickly without any coding skills, using over 100 conversion-focused layouts and intuitive templates. This guide will walk you through the steps necessary to create a persuasive sales page that resonates with your audience.

Step 1: Define your target audience

Understanding who you are reaching out to is paramount. For advocacy groups, your audience may include potential donors, volunteers, and advocates. Identifying their demographics and interests will guide your messaging and design choices.

  1. Segment your audience based on age, interests, and demographics.
  2. Create personas for potential supporters to tailor your messaging.
  3. Align your sales page content to address the needs and motivations of these segments.

Step 2: Choose the right layout with Instapage

Instapage offers a variety of customizable templates suitable for advocacy groups. Choosing the right layout is essential for captivating your audience's attention.

  1. Select a template focused on highlighting your cause's mission.
  2. Incorporate strong visuals and testimonials that speak to your values.
  3. Utilize Instablocks to speed up the design process while maintaining brand consistency.

Step 3: Optimize for conversions

To maximize the effectiveness of your sales page, integrating optimization tactics is key. Instapage's built-in optimization tools can help enhance your page performance.

  1. Implement A/B testing to compare messaging and design variations.
  2. Use heatmaps to analyze visitor behavior and identify areas for improvement.
  3. Incorporate clear calls-to-action that guide visitors toward taking action, such as donating or signing a petition.

By defining your audience, choosing engaging layouts, and optimizing for conversions, your advocacy group can create a sales page that not only increases donations but also fosters lasting connections with supporters.

For further assistance, explore Instapage’s features that streamline feedback and collaboration to ensure your sales page is continuously optimized for success. Start building your landing page today and watch your advocacy efforts flourish.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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See how to create your sales page for advocacy groups in action

See how to create your sales page for advocacy groups in action

To convert casual readers into customers, having an effective sales page is essential. It's a vital opportunity to showcase what you're selling, why it's important, and why potential customers should make a purchase. In this tutorial, Angel Marie from ConvertKit emphasizes the importance of optimizing sales page content for conversions through six key steps. Step one is to know your audience, as understanding who you're selling to is crucial for successful sales. Step two involves creating a compelling value proposition, serving as your elevator pitch. A helpful formula for crafting this proposition involves stating how your product or service benefits specific target audiences, ensuring clarity in communication and value delivery. These steps are foundational for building a successful sales page that not only attracts leads but also converts them into customers.

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