Make your tailored product page for Materials managers

Empower Materials managers with Instapage to deliver impactful product page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Honey
Zendesk
Vimeo
Garthner
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your product page for materials managers with Instapage

Creating a product page tailored for materials managers can significantly enhance engagement and conversions. Instapage offers a straightforward platform that streamlines this process. With over 100 conversion-focused layouts and Instablocks, materials managers can craft pages quickly without requiring developer expertise.

Identify Your Target Audience

Understanding who you are designing for is crucial. For materials managers, this involves recognizing the unique needs and characteristics of your target audience within industries like business services, education, and financial services. Consider their challenges, priorities, and what prompts them to engage with product offerings.

  1. Conduct market research to understand the specific pain points of materials managers.
  2. Segment your audience based on industry attributes to personalize your outreach.
  3. Utilize insights from previous campaigns to refine your target criteria.

Designing Your Landing Page

Once you understand your audience, start the design process. Leverage Instapage’s library of custom templates tailored for high conversion rates. A well-structured landing page features clear messaging that resonates with materials managers.

  1. Use eye-catching visuals and concise copy to convey value.
  2. Implement dynamic text replacement to personalize messages for different audience segments.
  3. Ensure mobile responsiveness to cater to on-the-go professionals.

Optimize for Conversions

Optimization is key to improving your product page's performance. Utilize Instapage's built-in experimentation features to test different layouts and content variations.

  1. Run A/B tests on headlines and CTAs to see what drives more actions.
  2. Analyze heatmaps to understand visitor behavior on your page.
  3. Regularly review your analytics dashboard to measure engagement and conversion rates.

By thoroughly implementing these steps, materials managers can create highly effective product pages that resonate with their audiences.

Elevate your marketing strategy with Instapage and witness a transformation in your landing page performance.

Ready to start creating impactful product pages? Sign up for Instapage today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to create your product page for materials managers in action

See how to create your product page for materials managers in action

In this e-commerce tutorial, the presenter introduces the process of creating a product in Odoo. Joined by colleague Tom, they emphasize the importance of quickly setting up an online store to generate sales. The presenter demonstrates navigating to the website application in their database and highlights the steps involved in creating their first product, humorously named 'sarcasm.' Key functionalities showcased include customizing the product by setting a sales price, adding a description for customer clarity, modifying terms and conditions, and uploading a designed product image. This straightforward approach aims to equip users with the basics of product setup for their online business.

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