Make your product page designed for B2C

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in B2C.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Honey
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Boost results through landing page optimization
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Improve alignment across your creative team sidebar
MAËLYS experiences a remarkable 23x increase in ROI with Instapage targeted landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your product page for B2C with Instapage

Creating an effective product page for B2C is crucial in today's competitive market. With Instapage, marketers can harness powerful features to craft landing pages that not only attract eyes but also convert visitors into loyal customers. Let's delve into a step-by-step guide that will help you build an optimal product page using Instapage.

Step 1: Choose Your Template

Instapage offers over 100 conversion-focused layouts designed to suit various industries and marketing needs. Selecting the right template is essential as it sets the tone for your product presentation. Consider your brand's aesthetics and the expectations of your audience.

  1. Relevant design: Choose a template that aligns with your brand's voice and mission.
  2. Responsive layout: Ensure the template adapts smoothly to all devices for better user engagement.
  3. Conversion-centric features: Look for templates that emphasize lead capture forms and call-to-action buttons.

Step 2: Customize Your Content

Once you've selected a template, the next step is to personalize your content to resonate with your target audience. Utilize Instapage’s dynamic text replacement feature for tailored messages.

  1. Engaging headlines: Craft headlines that grab attention and convey value.
  2. Compelling visuals: Use high-quality images and videos that showcase your product effectively.
  3. Clear call-to-actions: Guide your visitors with strong CTAs that prompt them to take desired actions.

Step 3: Optimize for Conversions

Optimization is key to achieving high conversion rates. Use Instapage's built-in experimentation tools to test different page elements before finalizing your product page.

  1. A/B testing: Compare different versions of your landing page to see what works best.
  2. Heatmap analysis: Review visual data on where users click the most to refine your layout.
  3. Analytics tracking: Utilize detailed analytics to measure performance and make data-driven decisions.

By following these steps, you can effectively create a product page for B2C that not only looks great but also performs well.

Don't hesitate to utilize the collaborative features available in Instapage, allowing your team to review and refine the product page collectively, ensuring launched pages are optimized for user experience.

Ready to build your stunning B2C product page? Start using Instapage today and watch your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your product page for b2c in action

See how to create your product page for b2c in action

In this session, Cush, a product manager, and Nancy Swan, a product director from Salesforce's commerce team, introduce how users can create faster commerce experiences with Page Designer. They emphasized that decisions should be based on actual product features instead of the roadmap. The Commerce Cloud provides various tools and capabilities for developers and customers to build B2C e-commerce experiences programmatically. The focus is on accommodating non-technical users, such as marketing managers, to easily launch marketing promotions and manage commerce sites effectively, highlighting the importance of user-friendly tools to facilitate seamless marketing efforts.

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