Make a high-performance product launch page optimized for Internet Explorer

Utilize Instapage to reduce costs, enhance conversions, and deliver tailored experiences in Internet Explorer.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your product launch page in Internet Explorer with Instapage

To successfully launch your product and maximize conversions, it's crucial to create a product launch page that captivates your audience. Instapage offers a flexible platform specifically geared towards marketers in industries like education, tech, and financial services, empowering you to quickly build product launch pages with ease. With over 100 conversion-focused layouts and simple drag-and-drop features, you can ensure that your page speaks directly to your target audience in the USA.

Step 1: Planning Your Product Launch Page

Begin by outlining your product's unique selling points (USPs) and identifying your target audience. A strategic approach ensures your landing page conveys compelling messaging while addressing audience needs. Consider these aspects:

  1. Define the product features and benefits that resonate most with your audience, using clear and engaging language.
  2. Identify pain points your product solves to connect emotionally with potential customers.
  3. Determine the best visual elements and content types (like videos or testimonials) that will enhance your messaging.

Step 2: Designing the Page

Utilize Instapage's landing page builder to bring your vision to life. The drag-and-drop functionality allows you to create and modify layouts seamlessly. Important design elements include:

  1. Customizable templates: Choose a layout from Instapage's library that aligns with your product and brand identity.
  2. Dynamic text replacement: Tailor messages based on the visitors’ source or demographics to enhance personalization.
  3. Mobile optimization: Ensure your landing page is responsive to provide a seamless experience across devices.

Step 3: Optimize and Test

Once your page is designed, utilize built-in experimentation features for optimization. This crucial step will help you gauge the effectiveness of your content as you make adjustments.

  1. A/B testing: Create variations of your page to determine which layout, imagery, or messaging delivers higher conversions.
  2. Heatmaps: Analyze how users interact with your page, identifying areas for improvement.
  3. Analytics dashboard: Track critical metrics such as bounce rate, conversion rate, and average time spent on page to assess performance.

Following these steps will position your product launch page for success, directly influencing brand trust and customer loyalty.

By adopting this structured approach with Instapage, you’ll not only launch your product effectively but also optimize your marketing efforts in the long run.

Ready to create your product launch page? Sign up for Instapage today and start increasing your conversions effortlessly!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your product launch page in internet explorer in action

See how to create your product launch page in internet explorer in action

In this tutorial, Christian explains how to create a 'Coming Soon' page to generate marketing traction while preparing for a product launch. Although not essential for every business, such a page serves as a temporary placeholder for building an email list and gathering early customer feedback. Key elements to include are: 1. Explanation of the upcoming product and a brief introduction to the company and oneself. 2. A clear timeline for the launch, potentially featuring a countdown timer to create urgency. Various apps available on the Shopify app store can help implement this countdown timer. Employing these strategies can help push the project toward completion and engage potential customers effectively.

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