Make your pricing page designed for Real Estate

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Real Estate.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Xola uses Instapage to optimize landing pages and double its sales lead database
Boost results through landing page optimization
Xola uses Instapage to optimize landing pages and double its sales lead database
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Power up landing pages with AI Power up landing pages with AI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Improve alignment across your creative team sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your pricing page for Real Estate with Instapage

Creating a tailor-made pricing page for your real estate business is crucial for maximizing conversions. Instapage offers a versatile platform that allows marketers to quickly generate landing pages without any coding skills. This flexibility ensures you can build engaging pricing pages that resonate with your target audience, thereby fostering brand trust and customer loyalty.

Understanding the Importance of a Pricing Page

A well-designed pricing page serves as the cornerstone of your marketing strategy, presenting key information to potential clients. It’s not just about displaying numbers; it's about showcasing the value and benefits your services provide. Leveraging compelling visuals and clear messaging can enhance customer perception and improve trustworthiness.

  1. Highlight unique selling propositions: Clearly outline what differentiates your real estate service from competitors, such as superior customer support or added features.
  2. Use high-quality visuals: Incorporate professional images of your properties to give clients a glimpse of what they can expect.
  3. Include testimonials: Adding reviews from satisfied clients can significantly boost your credibility.

Step 1: Choose a Template

Begin by selecting from Instapage's library of over 100 conversion-focused templates specifically designed for real estate. Ensure the template you pick aligns with your brand and meets your audience's needs. For instance, if your target market consists of tech-savvy millennials, opt for a modern, minimalist design.

Step 2: Customize Your Content

Once your template is selected, personalize the content to reflect your unique offerings. Use dynamic text replacement to tailor messaging based on user demographics or entry points. For real estate pages, this could include:

  1. Property features: Clearly list essential details such as square footage, amenities, and neighborhood highlights.
  2. Pricing tiers: Provide clear information on different pricing options based on service packages or property types.
  3. Clear calls to action: Encourage potential clients to take the next step, whether that's scheduling a viewing or contacting your team.

Step 3: Optimize for Conversions

To boost conversion rates, leverage Instapage's built-in experimentation features. Conduct A/B tests on different designs and messaging to determine what resonates best with your audience. Utilize heatmaps to analyze user interaction on your pricing page.

  1. Test different price presentations: See if displaying the total cost upfront or monthly payment options works better for your target market.
  2. Evaluate CTAs: Experiment with different wording like ‘Get a Quote’ versus ‘See Pricing’ to see which garners more clicks.
  3. Implement personalized experiences: Use audience data tools to adapt pricing page content dynamically for different user segments.

By following these steps, you can create a potent pricing page that captures attention and converts leads into loyal clients. Instapage’s capabilities, such as collaboration features and detailed analytics, will support your ongoing optimization efforts.

Ready to boost your conversions? Start using Instapage today to create a powerful pricing page for your real estate business.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your pricing page for real estate in action

See how to create your pricing page for real estate in action

In this video tutorial, the importance of a real estate landing page is emphasized as a crucial element for conversion, functioning as a one-page ad or elevator pitch. The landing page serves as the initial impression of a brand for potential clients who are already interested. The tutorial explores the characteristics of effective real estate landing pages, guides viewers on creating their own, and showcases 15 popular examples for inspiration. Kyle Handy, a realtor and team leader from San Antonio, Texas, shares his expertise in helping realtors, team leaders, and brokers enhance their real estate businesses through digital marketing, content creation, and social media strategies. The focus is on applying proven methods to generate leads and close deals.

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