Make a visually-stunning pre-launch page designed for pot stores

Reduce costs, grow conversions, and deliver relevant experiences for pot stores with Instapage.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

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Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

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eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Boost results through landing page optimization
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Power up landing pages with AI Power up landing pages with AI sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Improve alignment across your creative team sidebar
eSalon boosts ROAS and lowers costs across platforms by focusing on relevance
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create Your Pre-Launch Page for Pot Stores Effectively

Building a pre-launch page for pot stores can significantly boost your marketing efforts by engaging your audience before your official launch. Instapage allows marketers to create landing pages swiftly with a library of over 100 conversion-focused layouts, ensuring that the design aligns with target audience preferences. This any marketer can confidently create a page customized for the cannabis industry while reducing costs and improving conversion rates.

Understanding the Importance of a Pre-Launch Page

A pre-launch page serves as a powerful marketing tool, allowing you to build anticipation and gather leads before your official store opening. By leveraging Instapage, you can ensure that your landing page highlights key features and offerings specific to pot stores. Here’s why it matters:

  1. Engage Audience: Captivating visuals and strategic content keep potential customers interested.
  2. Lead Generation: Utilize forms to capture early interest to build a loyal customer base.
  3. Brand Awareness: Create a recognizable brand identity with well-designed landing pages.

Step 1: Create Compelling Content

The first step in creating your pre-launch page for pot stores is to focus on your content. Clear messaging is critical to resonate with your audience's interests and values. To begin:

  1. Define Your Unique Selling Proposition: Articulate what sets your pot store apart from the competition.
  2. Use Eye-Catching Headlines: Draw your audience in with engaging and relevant headlines.
  3. Incorporate High-Quality Imagery: Visuals that represent your products enhance appeal.

Step 2: Optimize for Conversions

To ensure the best performance of your landing page, consider optimization strategies. Instapage provides a suite of tools designed to enhance user experience and increase conversion rates.

  1. A/B Testing: Experiment with different headlines and layouts to see what resonates best with your audience.
  2. Integrate Analytics: Use performance analytics that Instapage provides to track visitor behavior.
  3. Mobile Optimization: Ensure the landing page is responsive to accommodate all device types.

Step 3: Test and Launch

Before launching, it's crucial to test your page meticulously. A thorough review helps eliminate any functional issues and enhances user experience. Establish workflows for feedback and collaborative edits to ensure quality.

Once you have everything in place and tested, you're ready to go live!

By utilizing Instapage's powerful tools, your pre-launch page for pot stores will not only lay the foundation for building trust and loyalty but also convert visitors effectively. Start building your page now!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your pre-launch page for pot stores in action

See how to create your pre-launch page for pot stores in action

In this tutorial, Christian discusses creating a 'coming soon' page to generate interest and marketing momentum before a product launch. Although not essential for all businesses, such a page can serve as a temporary point for marketing efforts, helping to build an email list and gather early customer feedback. Key elements to include are a clear explanation of what’s coming soon, insight about the products or company, and a timeline. It's important to provide a concrete date for the launch, and utilizing a countdown timer can enhance engagement and urgency. Various apps are available in the Shopify app store to facilitate adding a countdown timer, which can help motivate final preparations for the launch.

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