Make an innovative pre-launch page tailored to medium-sized businesses

Instapage enables medium-sized businesses to reduce costs, grow conversions, and deliver relevant landing page experiences.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create Your Pre-launch Page for Medium-Sized Businesses with Instapage

Creating a pre-launch page can greatly enhance your marketing strategy, especially for medium-sized businesses looking to establish a strong foothold in the digital landscape. Instapage offers a unique platform that allows marketers to easily build and optimize landing pages designed to boost conversions and trust among your target audience. With our wide range of templates and powerful features, you can launch your pre-launch page swiftly and effectively.

Understanding the Importance of Pre-launch Pages

A pre-launch page serves as your initial touchpoint with potential customers, setting the stage for your upcoming product or service. This page is crucial in generating interest and collecting leads before your official launch date. Leveraging Instapage's design capabilities ensures that your pre-launch page is visually appealing and conversion-focused, which is vital for attracting your business's specific audiences in sectors such as Tech/SaaS, Education, and Financial Services.

  1. Customizable Templates: Instapage provides 100+ high-converting templates that can be customized to fit your brand identity.
  2. Built-in A/B Testing: Experiment with different designs and messages to see what resonates best with your audience.
  3. Detailed Analytics: Gain insights into visitor behavior via heatmaps and performance metrics to maximize engagement.

Step 1: Design Your Landing Page

To effectively design your pre-launch page, follow these guidelines:

  1. Choose a Template: Start by selecting a landing page template from Instapage's library that aligns with your business goals. Each template is designed with conversion in mind.
  2. Customize Content: Use our easy drag-and-drop editor to add your branding elements like logos, images, and colors, ensuring they align with your overall marketing strategy.
  3. Add an Email Capture Form: Integrate an email capture form to build a list of interested subscribers who want to stay updated about your launch.

Step 2: Optimize for Conversions

Next, ensure your page is optimized for the highest possible conversions:

  1. Incorporate Strong Calls-to-Action (CTAs): Use clear and compelling CTAs to guide visitors towards taking the desired action, such as 'Sign Up for Updates'.
  2. Use Heatmaps to Analyze Engagement: Monitor visitor interactions with your page through Instapage's heatmaps, allowing you to refine areas that need improvement.
  3. Implement Dynamic Text Replacement: Personalize the page experience based on the traffic source to increase relevance for different audience segments.

Step 3: Review and Launch

Finally, before launching, conduct thorough reviews and tests to ensure functionality and effectiveness:

  1. Collaborate with Your Team: Use Instapage's collaboration tools to gather feedback and make real-time edits before launch day.
  2. Test Across Devices: Ensure your page is responsive and looks great on all devices, as a majority of users will access it via their mobile phones.
  3. Schedule Your Launch: Decide on a launch date and prepare your marketing channels to promote your new pre-launch page, ensuring you maximize visibility.

Utilizing Instapage for your pre-launch page not only streamlines the creation process but also enhances your chances of generating meaningful leads before your official launch.

Get started with Instapage today to create a stunning and effective pre-launch page that will engage your audience and drive conversions!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your pre-launch page for medium-sized businesses in action

In this tutorial, Christian explains how to create an effective 'coming soon' page that can build anticipation and assist in marketing efforts while preparing for a product launch. He notes that such a page isn't necessary for every business but can be beneficial for establishing a temporary online presence. Key elements to include are a clear explanation of what is launching, details about the products or company, and a concrete timeline for the launch. Christian suggests incorporating a countdown timer to enhance excitement and keep potential customers informed. Various apps are available on the Shopify app store to easily add a countdown timer to your page.

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