Make a captivating pre-launch page that makes media outlets shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your media outlets.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Xola uses Instapage to optimize landing pages and double its sales lead database
Boost results through landing page optimization
Xola uses Instapage to optimize landing pages and double its sales lead database
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Power up landing pages with AI Power up landing pages with AI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Improve alignment across your creative team sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your pre-launch page for media outlets with Instapage

Creating an effective pre-launch page for media outlets is essential for any marketing strategy. With Instapage's intuitive landing page builder, marketers can craft high-converting pre-launch pages that fulfill their promotional needs efficiently.

Understanding the Importance of a Pre-Launch Page

A pre-launch page serves as a crucial component in building anticipation and gathering leads before your official launch. By delivering targeted messages and fostering engagement, marketers can smoothly transition their audience from curiosity to commitment. Instapage simplifies this process through its robust features.

  1. Engagement: Capture audience interest through compelling visuals and messaging, designed with conversion in mind.
  2. Lead Generation: Collect valuable contact information before launch, which can enhance post-launch marketing efforts.
  3. Brand Awareness: Establish a strong identity leading up to your launch, reinforcing brand trust and loyalty.

Step 1: Select Your Landing Page Template

To start, choose from a diverse library of over 100 professionally designed templates within Instapage. Select one that aligns with your pre-launch goals and resonates with your target audience.

Step 2: Utilize Dynamic Text Replacement

Personalization is key when it comes to engaging your audience. Employ dynamic text replacement to customize headlines and messages based on user demographics or traffic source.

  1. Audience-Centric Messaging: Tailor the message to different segments, enhancing relatability and engagement.
  2. Improved Conversion Rates: Personalization helps improve conversion rates by making the landing page feel relevant.
  3. Reduced Bounce Rates: Keeping the content consistent with ad messaging helps retain visitors on your page longer.

Step 3: Optimize for Performance with A/B Testing

Finally, leverage Instapage’s A/B testing tools to determine which elements of your landing page are performing best. By analyzing visitor interactions through heatmaps and conversion analytics, you can continuously refine your approach.

  1. Element Variation: Test different headlines, images, and CTA buttons to discover the most effective combinations.
  2. Data-Driven Decisions: Utilize performance analytics to guide your choice of elements, ensuring maximum effectiveness.
  3. Iterative Improvement: Regularly optimize based on A/B testing results to maintain high conversion rates.

With these steps, you can craft a powerful pre-launch page that builds anticipation and drives conversions.

Are you ready to leverage Instapage for your pre-launch page? Get started today and create an impactful launch experience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your pre-launch page for media outlets in action

See how to create your pre-launch page for media outlets in action

In this video tutorial, Chanel, known as the brand Hustler, emphasizes the importance of posting content prior to launching a brand but notes that not all content is suitable. She introduces three key types of content that entrepreneurs should focus on for a successful pre-launch strategy. Throughout the week, Chanel has been sharing a series of videos aimed at preparing viewers for their launches, covering topics such as building a brand, identifying target audiences, creating effective launch strategies, and promotion methods. She highlights the necessity of understanding different levels of content to optimize engagement and impact during the pre-launch phase, encouraging viewers to catch up on previous videos for a comprehensive learning experience.

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