Make a captivating pre-launch page that makes indie game studios shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your indie game studios.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Crafting Your Pre-Launch Page for Indie Game Studios

Creating a captivating pre-launch page is essential for indie game studios looking to maximize interest and conversions before their game goes live. Utilizing Instapage's flexible platform can help deliver high-quality landing pages tailored to your target audience, thereby fostering brand trust and customer loyalty.

Defining Your Goals

Before starting the design of your pre-launch page, it's crucial to clearly understand your goals. Are you looking to gather emails for newsletters or drive traffic to your game demo? Setting these objectives early on will guide the entire process.

  1. Identify target audience segments: Knowing your audience—be it gamers, influencers, or media—will shape how you present your game.
  2. Create clear calls-to-action (CTAs): Design CTAs that motivate your visitors to sign up for updates or access exclusive content.
  3. Develop a unique value proposition (UVP): Clearly articulate what sets your game apart from others and communicate this effectively.

Leveraging Dynamic Content

Using Instapage, you can harness dynamic content tools to personalize the landing page experience for different visitor segments, enhancing user engagement.

  1. Dynamic text replacement: Adjust headings and content on-the-fly to match keywords in visitor searches.
  2. AdMaps: Align specific ads with relevant landing pages, ensuring a coherent narrative between your advertisements and web presence.
  3. Audience tracking tools: Monitor and analyze audience metrics to understand visitor behavior and preferences for better targeting.

Designing for Conversion

Now that you know your goals and have personalized your content, it's time to focus on design aspects that drive conversions.

  1. Heatmaps: Utilize heatmaps to visualize where users are clicking and adjust your layout accordingly to enhance engagement.
  2. A/B testing features: Experiment with different headlines, images, and CTAs to find the most effective combinations.
  3. Analytics dashboard: Review performance metrics such as conversion rates and visitor engagement to continuously improve your landing page.

By following these steps, indie game studios can create engaging and dynamic pre-launch pages that resonate with their intended audiences, ultimately leading to increased trust and higher conversions.

Get started on your pre-launch page today and experience the power of Instapage in elevating your marketing efforts.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your pre-launch page for indie game studios in action

See how to create your pre-launch page for indie game studios in action

In this tutorial, Michelle introduces 'No Budget DIY Marketing for Indie Games,' aimed at independent developers who lack marketing experience and resources. She emphasizes providing marketing strategies that require no financial investment and minimal time commitment, targeting solo developers or small teams. With six years of experience in marketing and public relations, and three years focused on indie games, Michelle shares her expertise gained from working at an indie games publisher and as a senior producer at Armor Games Studios. The session promises actionable advice and a structured marketing plan to help developers effectively promote their games without hiring a professional.

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