Make a visually-stunning pre-launch page designed for game stores

Reduce costs, grow conversions, and deliver relevant experiences for game stores with Instapage.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Boost results through landing page optimization
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Improve alignment across your creative team sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your pre-launch page for game stores with Instapage

Establishing a pre-launch page plays a vital role in capturing interest and paving the way for a successful game store launch. Instapage empowers marketers to craft optimal landing pages quickly without needing coding expertise, utilizing over 100 conversion-focused layouts. By leveraging Instablocks, marketers can streamline the creation process to resonate well with targeted audiences while enhancing brand trust.

Identify your target audience

Before creating a pre-launch page for your game store, it's essential to define your target audience. Tailoring content to specific demographics, such as gamers in the USA, will significantly enhance engagement. Here are crucial considerations:

  1. Demographics
  2. Understand age, location, and preferences to align your messaging.
  3. Interests
  4. Focus on gaming trends and preferences relevant to your audience.
  5. Pain Points
  6. Identify challenges your audience faces in finding new games or engaging experiences.

Design visually appealing landing pages

Your game's visual identity should shine through on your pre-launch page. Use Instapage's design tools for effective layouts, incorporating your branding elements. Consider the following design tips:

  1. Consistent Theme
  2. Maintain a consistent theme and imagery that reflects your game’s atmosphere.
  3. Mobile Optimization
  4. Ensure the page is responsive, as many users will access it via mobile devices.
  5. Call-to-Action (CTA)
  6. Craft a compelling CTA that encourages visitors to sign up for updates or pre-orders.

Optimize for higher conversions

Utilizing tools for optimization can significantly increase conversion rates for your pre-launch page. With Instapage’s built-in experimentation features, you can gain insights into user behaviors:

  1. Heatmaps
  2. Use heatmaps to identify how users interact with your page, allowing you to adjust content accordingly.
  3. A/B Testing
  4. Conduct A/B tests to refine your messaging and layout based on performance metrics.
  5. Analytics Dashboard
  6. Monitor the effectiveness of your pre-launch page through a detailed analytics dashboard.

Constructing an effective pre-launch page for game stores can significantly affect your launch outcome. Emphasizing design, audience understanding, and ongoing optimization is essential for success.

With Instapage, marketers can create dedicated landing pages that resonate deeply with potential customers, fostering loyalty even before official launch dates.

Ready to optimize your game store's pre-launch page using Instapage? Sign up today and start leveraging our powerful features to turn visitors into loyal customers!

Get more out of Create your pre-launch page for game stores

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your pre-launch page for game stores in action

See how to create your pre-launch page for game stores in action

In this tutorial, Christian explains how to create an effective 'coming soon' page to generate traction for your upcoming launch. While not essential for every business, such a page can serve as a valuable tool to build your email list and gather early feedback. Key elements to include are a clear description of what’s coming, details about your products and the company, as well as a timeline for the launch. Incorporating a countdown timer can enhance anticipation, with various apps available on the Shopify App Store to assist in this. Highlighting these aspects not only informs potential customers but also aids in keeping you motivated to reach your launch goals.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Create your pre-launch page for game stores