Make your tailored pre-launch page for Authors

Empower Authors with Instapage to deliver impactful pre-launch page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Boost results through landing page optimization
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Improve alignment across your creative team sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create Your Pre-Launch Page for Authors with Instapage

A compelling pre-launch page is crucial for authors aiming to build anticipation and engage potential readers. Instapage offers an intuitive platform designed for marketers, enabling you to craft stunning landing pages quickly without the need for coding or technical expertise. With a library of over 100 conversion-focused layouts and Instablocks, you can create customized landing pages that resonate with your audience right from the start.

Step 1: Define Your Audience

Understanding your target audience is the first step towards effectively creating a pre-launch page. Define who your ideal readers are by considering demographics, interests, and behaviors. This insight allows you to tailor your messaging and design for maximum engagement.

  1. Identify your target demographics: Analyze age, gender, location, and interests.
  2. Conduct surveys or interviews: Gather insights directly from potential readers.
  3. Utilize social media insights: Leverage analytical tools from platforms like Facebook or Instagram.

Step 2: Choose the Right Design Elements

Design plays a pivotal role in capturing attention. With Instapage, you can utilize pre-built templates that align with your book's theme. Choose colors, fonts, and images that reflect your brand's identity and resonate with your audience.

  1. Select a template: Pick one from Instapage's library that aligns with your genre.
  2. Integrate your brand colors: Use colors that correspond with your book cover or brand identity.
  3. Incorporate high-quality images: Choose visuals that evoke emotions and resonate with readers.

Step 3: Optimize for Conversions

Using built-in experimentation features from Instapage allows you to optimize your landing page for higher conversions. Implement tracking tools and analytics to understand visitor behavior and adjust your approach accordingly.

  1. Implement A/B testing: Experiment with different headlines or calls-to-action to see what resonates best.
  2. Use heatmaps: Analyze on-page behavior to identify areas of improvement.
  3. Monitor performance metrics: Adjust your strategies based on real-time data insights.

Launching a successful pre-launch page is a strategic process that begins with understanding your audience, designing effectively, and optimizing for conversions. By utilizing Instapage, authors can create targeted landing pages that bolster their marketing efforts and enhance reader engagement.

Take the first step in creating your pre-launch page with Instapage, and watch as your reader engagement soars.

Ready to kickstart your author journey? Sign up for Instapage today and leverage our powerful tools to create a compelling pre-launch page that captivates your audience.

Get more out of Create your pre-launch page for Authors

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your pre-launch page for authors in action

See how to create your pre-launch page for authors in action

Prelaunch can be a time filled with anticipation and anxiety for authors. This video, presented by Julie from Book Launchers, targets those preparing for a book launch, aiming to maximize their efforts during the prelaunch period. Book Launchers is a professional self-publishing team focusing on helping authors write, publish, and promote nonfiction books that can significantly impact readers, aiding in brand growth, business development, and generating revenue, with authors retaining all rights and royalties. The prelaunch period refers to the time before the book's official launch, while the presale period allows purchasing of the book, although readers will only access it upon launch. Traditionally published authors may experience prelaunch periods ranging from 6 to 10 months, sometimes extending to a year, whereas self-publishing authors may opt to bypass this phase.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Create your pre-launch page for Authors