Make a captivating pitch page that makes craftsmen shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your craftsmen.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Xola uses Instapage to optimize landing pages and double its sales lead database
Boost results through landing page optimization
Xola uses Instapage to optimize landing pages and double its sales lead database
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Power up landing pages with AI Power up landing pages with AI sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Improve alignment across your creative team sidebar
Xola uses Instapage to optimize landing pages and double its sales lead database
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your pitch page for craftsmen with Instapage

Crafting an effective pitch page is essential for craftsmen looking to showcase their work and attract clients. Instapage provides a flexible platform that simplifies page creation, allowing you to build landing pages quickly without the need for coding. With an extensive library of over 100 conversion-focused layouts and Instablocks, you can create a tailored experience that resonates with your audience while minimizing costs and boosting conversion rates.

Understanding the importance of a pitch page

A pitch page serves as your first impression for potential clients. It should convey your unique offerings and value. Key elements to consider when designing your pitch page include clarity, relevance, and personalization. Here’s why it matters:

  1. Highlighting your skills: Showcase what sets you apart, so visitors immediately understand your expertise.
  2. Creating trust: Well-designed pages can elevate brand trust, making clients more likely to reach out.
  3. Driving conversions: Optimized landing pages lead towards conversions, helping you achieve your business goals.

Step 1: Choose a layout that fits your style

Begin by selecting a layout that aligns with your brand identity. Instapage provides you with customizable templates to cater to various styles and industries, ensuring your pitch resonates with your target audience.

Step 2: Optimize your page for performance

With Instapage’s built-in experimentation features, optimizing your pitch page becomes a straightforward process. Utilize detailed heatmaps to understand how visitors interact with your content, which is crucial for adjustments.

  1. Conduct A/B tests: Experiment with different headlines and layouts to determine which performs best.
  2. Use analytics dashboards: Track metrics such as conversion rates to glean insights into your page's effectiveness.
  3. Incorporate feedback: Gather insights from existing clients or users for continuous improvements.

Step 3: Personalize your content

Personalization can dramatically improve engagement and conversion rates. Instapage allows you to dynamically deliver tailored content based on user data, creating a unique experience for each visitor.

  1. Dynamic text replacement: Automatically align your messaging with specific audience segments.
  2. AdMaps feature: Intuitively match specific advertisements to unique landing pages.
  3. Audience-level metrics: Monitor interactions to further refine your personalization strategy.

Creating an impactful pitch page involves understanding your audience's needs and leveraging the tools available to you effectively.

Start building your pitch page today with Instapage to enhance your marketing strategy and drive conversions. Get started now and watch your business flourish!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your pitch page for craftsmen in action

See how to create your pitch page for craftsmen in action

Step one involves creating your pitch, starting with a clear and concise tagline without jargon. The goal is to explain your idea simply, as if to a 10-year-old or a relative. Your video should be 2-3 minutes of high-quality homemade footage, starting with a hook to engage investors—consider a light joke, as investors appreciate humor. The video should feature you and your co-founders speaking directly to the camera without unnecessary embellishments, maintaining a steady focus on the founders even when integrating other footage or images. Emphasize showcasing your company and the investment opportunity rather than focusing on the product, as this video targets investors, not customers.

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