Make an innovative pitch page tailored to contractors

Instapage enables contractors to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your pitch page for contractors effectively with Instapage

In the competitive landscape of contractor services, a compelling pitch page is critical for attracting clients. Instapage offers a landscape of flexible and easy-to-use templates that help contractors create specialized landing pages without needing any technical skills. By leveraging over 100 conversion-focused layouts, anyone in the business services or tech sectors can build a strong online presence that enhances brand trust and grows conversions.

Understanding the importance of a dedicated pitch page

A dedicated pitch page for contractors serves as the first point of contact between you and your prospective clients. It’s where you present your unique selling proposition, showcase past projects, and provide compelling reasons for the client to choose your services. When done right, these pages help in building customer loyalty and ultimately improving conversion rates.

  1. Highlight your unique offerings: Clearly state what sets your contracting services apart from the competition.
  2. Showcase testimonials and case studies: Provide social proof with real-world examples of successful projects.
  3. Include a clear call-to-action: Encourage your visitors to take the next step, whether it’s requesting a quote or scheduling a consultation.

Step 1: Choosing the right layout and design

Begin by selecting a design that resonates with your target audience. Instapage's extensive library allows you to pick a layout that best fits the branding and aesthetic that appeals to potential clients in your industry.

  1. Analyze your audience: Understand the preferences of various audience segments to choose suitable design elements.
  2. Leverage mobile-responsive designs: Ensure that your pitch page looks great on both desktop and mobile devices.
  3. Use professional visuals: High-quality images of your previous work can capture attention and show your expertise.

Step 2: Crafting a persuasive copy

The language you use on your pitch page can significantly impact its effectiveness. Write compelling headlines and persuasive body text that addresses the needs of your potential clients.

  1. Use action-oriented language: Directly state what you want your audience to do, like 'Get a free estimate' or 'Contact us today'.
  2. Keep it simple: Avoid over-complicated language, make your value propositions clear and easy to digest.
  3. Incorporate localized details: If your services target specific regions (like cities or neighborhoods), mention them to enhance relevance.

Step 3: Testing and optimizing for conversions

Using Instapage's built-in analytics dashboard, monitor your pitch page's performance. Conduct A/B testing to see which elements resonate most with visitors and refine your approach based on the data.

In conclusion, employing Instapage to create your pitch page for contractors provides the tools needed to foster brand trust, improve customer loyalty, and elevate conversion rates. Through a thoughtful approach to design, copy, and optimization, you can set your services apart in a crowded market.

Ready to enhance your sales funnel? Start your journey with Instapage today and transform how you engage with potential clients.

Get more out of Create your pitch page for contractors

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to create your pitch page for contractors in action

See how to create your pitch page for contractors in action

Contractors often wonder how to find jobs and gain more customers. Unlike government or large commercial projects where job listings exist, most contractors, such as remodelers or plumbers, get found by customers through direct search. Historically, before the internet, this process relied heavily on word of mouth. A person looking for services would typically ask friends, family, or neighbors for recommendations. The responses would usually be either a positive referral to a great contractor or cautionary tales about unsatisfactory experiences with previous contractors. This underscores the importance of reputation and networking in acquiring customers.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Create your pitch page for contractors