Make your tailored pitch page for Category managers

Empower Category managers with Instapage to deliver impactful pitch page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Boost results through landing page optimization
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Improve alignment across your creative team sidebar
Internet Up optimizes digital marketing efforts and increases ROI using Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create Your Pitch Page for Category Managers with Instapage

Creating a compelling pitch page for category managers is crucial for effective marketing strategies. With Instapage, you can build high-converting landing pages that resonate with your target audience while minimizing costs. Our platform offers numerous templates and customization options that empower marketers to deliver relevant experiences, enhancing brand loyalty and trust.

Understanding Your Target Audience

Before diving into page creation, it's essential to understand your audience. Category managers in sectors like business services, tech, and education have distinct needs and pain points. This understanding will allow you to craft content that speaks directly to them.

  1. Identify audience segments: Break down your target audience into specific segments to tailor content and increase relevance.
  2. Conduct audience research: Use surveys or interviews to gather insights about their needs and preferences.
  3. Analyze competitors: Look at how other brands create their pitch pages for similar audiences to find gaps and opportunities.

Designing with Instapage Templates

Utilizing Instapage's extensive library of templates can streamline your page creation process. Here’s how to get started:

  1. Choose a template: Select from over 100 customizable landing page templates focused on conversion.
  2. Easy drag-and-drop features: Use our intuitive editor to rearrange elements without any coding expertise.
  3. Incorporate Instablocks: Utilize pre-designed sections (Instablocks) that can be reused across various pages to maintain consistency.

Optimizing Page Performance

Once your landing page is designed, optimizing for performance is vital. Here are some key strategies:

  1. Implement A/B testing: Continuously test different versions of your pitch page to determine which elements resonate best with your audience.
  2. Analyze with heatmaps: Use Instapage’s built-in heatmaps to visualize where visitors are interacting on your page.
  3. Track metrics: Regularly review analytics to understand how different elements contribute to conversion rates.

By following these steps, you can create a highly effective pitch page for category managers that drives conversions.

Ready to elevate your marketing performance? Sign up for Instapage today and start creating impactful pitch pages.

Take advantage of our platform’s features, from easy collaboration to tailored analytics, to empower your marketing strategies.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to create your pitch page for category managers in action

See how to create your pitch page for category managers in action

In this video tutorial, the speaker outlines eight essential slides that should be included in any pitch presentation. This guide aims to provide a concise overview, focusing on critical elements that enhance clarity and effectiveness in presentations, whether they are delivered live or shared with interested stakeholders. The presenter introduces the topic by acknowledging the abundance of resources available on slide presentations but emphasizes the importance of this specific framework. Drawing on experience as a venture capitalist in London, where they invested in two unicorns, and their role as a facilitator for an investor accelerator in Oslo, the speaker aims to share insights to help improve presentation skills and outcomes for entrepreneurs and presenters.

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