Make your pitch page designed for B2C

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in B2C.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create Your Pitch Page for B2C with Instapage

Creating an effective pitch page for B2C can significantly enhance your marketing efforts. Instapage offers a flexible platform designed for marketers looking to reduce costs while maximizing conversions. With over 100 conversion-focused layouts at your disposal, crafting a visually appealing and functional landing page has never been easier, especially with no coding required.

Step 1: Selecting the Right Template

The first step in creating your pitch page involves choosing from the extensive library of templates available in Instapage. This allows for quick deployment without sacrificing quality. Select a layout that resonates with your target audience in the marketing, education, or financial services sectors.

  1. Diverse Selection: Choose templates tailored to specific industries such as Tech/SaaS and advertising.
  2. Mobile Responsiveness: Ensure your selected template is optimized for mobile, as most users access content on smartphones.
  3. Customization: Utilize Instablocks to easily modify sections of your template, maintaining brand consistency.

Step 2: Optimizing Your Page for Conversions

Once your template is set, the next step is optimization. Instapage features built-in experimentation tools which are essential for maximizing conversion rates.

  1. A/B Testing: Conduct A/B tests to determine which elements drive higher engagement and conversions.
  2. Heatmaps: Use heatmaps to visualize on-page user behavior, helping to identify areas for improvement.
  3. Analytics Dashboard: Monitor performance metrics to ensure your page is effectively targeting your B2C audience.

Step 3: Personalization and Targeting

Personalization is key in today’s marketing landscape. Instapage allows users to create highly tailored content directed at specific audience segments. Utilize dynamic text replacement to match your B2C pitch with the audience’s language.

  1. AdMaps: Align specific advertisements with tailored landing pages to increase relevance.
  2. Audience Metrics: Track engagement and conversion metrics to refine your strategy further.
  3. Unique Experiences: Craft content that addresses the distinct needs and interests of your target verticals.

By following these steps, you can swiftly develop a compelling pitch page for B2C that resonates with your target audience, ultimately driving conversions.

Ready to create your pitch page? Sign up for Instapage today to take full advantage of its powerful features and ready-to-use designs.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to create your pitch page for b2c in action

See how to create your pitch page for b2c in action

In this video tutorial, the focus is on Azure AD B2C authentication in Power Pages, due to the deprecation of local sign-in options by Microsoft. Users are shown how to navigate to the authentication page, highlighting the available registration and sign-in options. While local sign-in remains visible, it's essential to enable Azure AD B2C for authentication. The tutorial guides viewers to the authentication settings where they can check the status of local sign-in and Azure Active Directory options. It emphasizes the importance of enabling Azure AD B2C by selecting it as the login provider in the configuration settings to ensure secure authentication for active directory users.

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