Make a captivating opt-in page that makes real estate brokerages shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your real estate brokerages.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Boost results through landing page optimization
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Improve alignment across your creative team sidebar
Verizon Digital Media decreases cost per conversion by 53% using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

How to create an opt in page on facebook: Your ultimate how-to guide

Creating a dedicated opt-in page for real estate brokerages is essential for capturing leads efficiently. Instapage offers a user-friendly platform that lets you design high-converting landing pages in no time. By leveraging our extensive library of 100+ pre-designed templates and the flexibility of Instablocks, marketers can build pages without needing any technical skills.

Step 1: Understanding Your Audience

Before diving into design, it’s vital to pinpoint your target audience. For real estate brokerages, this usually involves prospective buyers or sellers in various demographics, including first-time homeowners or luxury property investors. Understanding their pain points and motivations can help create a tailored experience that speaks directly to their needs.

  1. Conduct market research to identify your target demographics: Knowing specifics like age, income level, and real estate interests can help shape your messaging and design.
  2. Use surveys or feedback forms: This will help you understand your audience's preferences and what incentives motivate them to share their contact information.
  3. Analyze competitor landing pages: Look at successful examples within the real estate sector to glean insights on effective layouts and messaging.

Step 2: Designing Your Landing Page

Now it’s time to leverage Instapage’s features for designing your opt-in page. With a variety of templates available, marketers can quickly select a layout that resonates with their audience's needs.

  1. Choose a conversion-focused design: Opt for layouts that emphasize calls to action and are built with best practices in mind for realty marketing.
  2. Incorporate high-quality images: Real estate is a visual business; showcase impressive property photos to capture interest.
  3. Utilize clear and concise copy: Make sure your messaging is straightforward, highlighting the benefits of opting in.

Step 3: Optimizing for Conversions

The next step is to ensure your landing page performs well. Instapage offers built-in A/B testing and detailed analytics to help optimize conversions.

  1. Set up A/B tests: Test different headlines, images, and calls to action to see which configurations lead to higher conversion rates.
  2. Use heatmaps: These tools provide visual data on user interactions, helping you understand what elements are working and what need adjustments.
  3. Monitor performance metrics: Regularly review and refine your approach based on analytics to consistently enhance your page's effectiveness.

By understanding your audience, designing thoughtfully, and optimizing for conversions, your landing page can effectively capture leads for your real estate brokerage.

Ready to create your opt-in page? Start with Instapage today to reduce costs and increase your conversions!

Experience the power of tailored landing pages that resonate with potential clients. Join Instapage and watch your real estate leads grow!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to create your opt-in page for real estate brokerages in action

See how to create your opt-in page for real estate brokerages in action

In this tutorial, we explore the significance of real estate landing pages, likening them to an advertisement or elevator pitch crucial for conversion. The video highlights how landing pages, also known as squeeze pages, serve as the initial interaction with your brand for potential clients already interested in real estate. We will examine the key elements that contribute to a successful landing page, guidance on creating an effective one, and showcase 15 popular examples for inspiration. Kyle Handy, a realtor and team leader from San Antonio, Texas, shares insights on digital marketing, content creation, and social media strategies aimed at helping realtors, team leaders, and brokers enhance their businesses and maximize lead generation.

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