Make your tailored opt-in page for News correspondents

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

An opt-in page only has three key elements: A headline that conveys the main benefit of subscribing to your email list or downloading your lead magnet. An opt-in form that asks for the potential customers email address. A call to action that makes it clear to the potential customer what they need to do next.

Create a value proposition. Tell your future subscribers what they will get in exchange for joining your community. A professional and attractive opt-in page must include a lead magnet that offers something helpful, like a free ebook, ticket to an event, free trial to your service, etc.

There are a few key elements that every opt-in page should include: A headline that grabs attention. A subheader that explains the offer. A simple form to collect email addresses. Testimonials and social proof. Lead magnet offer in return for the visitors email address. A CTA (call to action) button.

Landing pages, also called squeeze pages or opt-in pages are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketers latest product or freebie.

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

Now that we know what an opt-in page is, lets take a look at the elements that go into one. The Hero Section. The Headline. A Compelling Subheader. Lead Magnet. A Narrative. Opt-in Form. Call to Action (CTA) Testimonials and Social Proof (Trust)

Step 1: Sign up for and OptinMonster Next, open your WordPress site and go to Plugins Add New and search for OptinMonster. Once the plugin finishes installing, make sure to click the Activate button. Step 2: Connect Your Account. Step 3: Design Your First Opt-in Form Campaign.

An opt-in page is a landing page for people to subscribe to your email list. This can be a blatant ask (i.e. subscribe to weekly emails) or slightly more subtlelike registering for a webinar and joining your list simultaneously.

An opt in page is a page on your website crafted to persuade visitors to fill out a form providing you with their email address. In most landing pages, the visitor will receive a free, downloadable resource in exchange for their email address. Opt in pages for lead magnets build trust with potential customers.