Make your personalized opt-in page for media buying agencies

Broadly speaking, a common conversion rate for an email opt-in landing page is between 5% and 15%. The companies with the most success tend to convert at around 20-25%. And the very cream of the crop achieves conversion rates of 30% or higher.

Many websites use some kind of statement such as: By clicking the button below, you indicate that youʼve read our Privacy Policy and agree to our Terms of Use. They then place the button or checkbox under that statement. The point is that the statement and clickwrap are integrated into the bottom of the opt-in form.

Opt-in can generally be defined as a situation where contacts themselves submit their email address to an organization, and have the expectation that theyʼll receive marketing emails as a result.

Opt-in requires explicit permission before sending marketing emails, while opt-out assumes consent and requires recipients to take action to unsubscribe. What is a standard opt-in message? Example: Sign up to receive our newsletter with the latest news and promotions. Enter your email and click subscribe to join.

Opt-out example Not choosing to subscribe to newsletters, unticking a previously ticked checkbox, not consenting to save personal details, rejecting the use of cookies, etc. are some examples of opt-out. E.g. Companies add an unsubscribe link at the end of their emails to let users opt out of emails.

Paper form opt-in example Would you like to receive customer service texts from [business]? We will not send you messages without your consent. Signing this confirmation form indicates you agree to receive [use case] text messages from [business]. You may reply STOP at any time to cancel or call us at [phone number].

An opt-in page is a landing page for people to subscribe to your email list. This can be a blatant ask (i.e. subscribe to weekly emails) or slightly more subtlelike registering for a webinar and joining your list simultaneously.

There are a few key elements that every opt-in page should include: A headline that grabs attention. A subheader that explains the offer. A simple form to collect email addresses. Testimonials and social proof. Lead magnet offer in return for the visitorʼs email address. A CTA (call to action) button.