Make an innovative onboarding page tailored to SMEs

Instapage enables SMEs to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Creating Your Onboarding Page for SMEs with Instapage

Crafting an effective onboarding page is essential for small and medium enterprises (SMEs) aiming to streamline their customer journey and enhance engagement. Instapage offers a powerful platform that enables marketers to design great landing pages effortlessly, ensuring every audience segment receives tailored content that resonates. In this guide, we dive into how to create an onboarding page using Instapage that achieves high conversion rates and builds brand trust.

Step 1: Define Your Audience Requirements

Understanding your audience is integral to generating relevant page content. Before diving into design, identify your target users based on various attributes such as demographics, behaviors, and pain points. Addressing these aspects will inform your messaging and layout decisions.

  1. Demographics: Consider age, gender, location, and job roles to tailor your content.
  2. Pain Points: Identify the challenges your audience faces, ensuring your onboarding page speaks directly to solving those issues.
  3. Customer Journeys: Map out the specific paths different audience segments take to tailor messages effectively.

Step 2: Choose a Suitable Template

Once you've defined your audience, the next step is to select a landing page template. Instapage provides over 100 customizable layouts that prioritize conversions, allowing you to focus on the visuals and structure that best fits your brand and goals.

  1. Conversion-Focused: Choose templates that emphasize user engagement over mere aesthetics.
  2. Customizability: Opt for a layout that can be easily modified without coding.
  3. Mobile Optimization: Ensure the template is mobile-responsive, as many users access websites through their smartphones.

Step 3: Tailor Content for Personalization

Personalization is vital for engagement. Use Instapage's dynamic text replacement and AdMaps to align specific ads to tailored pages for different audience segments. This approach enhances the relevance of your onboarding experience.

  1. Dynamic Text Replacement: Modify key headlines and messages based on user characteristics.
  2. Targeted Messaging: Align your ads with content that speaks directly to identified customer needs.
  3. Segment Tracking: Utilize Instapage's analytics tools to measure audience engagement and content effectiveness.

The success of your onboarding page rests on continuous optimization and collaboration. Leverage Instapage’s built-in experimentation features and collaborative tools to refine your content and enhance team productivity.

In summary, creating an onboarding page for SMEs with Instapage requires a careful blend of audience understanding, template selection, and personalized content. By following these steps, you can significantly improve customer engagement and loyalty.

Ready to start creating your onboarding page for SMEs? Sign up for Instapage today and begin transforming your marketing efforts!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

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Sarah, a growth marketing specialist at Drift, discusses onboarding experiences tailored to customer fit. With nearly two years at Drift, she focuses on touchless activation and demand generation. The talk emphasizes the importance of lead scoring in shaping onboarding for free users. Onboarding begins as soon as potential users visit the Drift website, aiming to create a customized experience that aligns with their needs. This proactive approach ensures that free signups receive onboarding that reflects their score, ultimately enhancing user engagement and satisfaction. Sarah's insights provide valuable strategies for effectively managing user onboarding processes, particularly for free users who are crucial for growth.

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