Create your monochromatic web portal with Instapage

After years of watching brands embrace wild and bold web design trends, like brutalist websites and Y2K design, more are turning to monochromatic web design. Sure, this means brands are using just one-color palette. But todayʼs monochromatic websites are anything but boring.

A monochrome or monochromatic image, object or palette is composed of one color (or values of one color). Images using only shades of grey are called grayscale (typically digital) or black-and-white (typically analog).

Definition of MONOCHROME: A term that describes an image that is made up of only one colour, although it may include varying tones of that single colour. Monochrome is most commonly used to describe black and white images, but the term applies to any image that only uses one colour.

Using fewer colors or monochrome palettes achieves a clean web design aesthetic that guides users smoothly through their journey, while providing clear and concise information.

Examples of monochromatic color pallets would be: - All shades of blue. - All shades of pink. - All shades of green. - Black, white, and grey. - Brown and beige.

A monochromatic color scheme is a one-color scheme that is created using different tones of that one color. Once you have chosen your base color, you can use a color wheel to help you choose different hues of that same color, varying the saturation and tone of the base color to pick out lighter and darker hues.

Black and white photography is the most prominent example of monochrome photography, as it represents subjects in varying shades of neutral gray, but includes no other colors. In monochrome photography, tones of a single color are used to represent all the different colors within an image.

To start, I recommend choosing three colors for your palette: a main (or primary) color, secondary color, and accent color. Then, use the 60/30/10 rule to apply these colors in your website design. ing to this rule, 60% of the color used should be the main color, 30% the secondary color, and 10% the accent color.