Make your microsite tailored for hearing aid companies

Itʼs no secret: hearing aids are not cheap. The average hearing aid price falls between $1,000 to $10,000 per pair.

Significantly, four of the Big Five traditional hearing aid manufacturers have ventured into the OTC hearing aid market. At present, the Big Five (Sonova, Demant, Sivantos/Widex, GN ReSound, and Starkey) controls the majority of the global market share for prescription hearing aids.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyʼre used as a form of branded content thatʼs focused on a particular product or event, or to try to attract a very specific audience.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websiteʼs subdomain and have a different URL than their company websites. These are usually non-application-based sites.

Net Profit Percentage of Net Hearing Aid Revenue Your net profit is the defining metric for any business. This is essentially the measure of whether your business is making money. Generally speaking, audiology businesses should aim for a 20% net profit, substantially higher than the industry average of 12%.

The cost of a microsite can vary depending on the features you want to include and the level of customization you need. Generally, you can expect to pay anywhere from $5,000 to $20,000 for a simple microsite.

How to make a microsite. Pick a microsite template. Browse through a wide range of customizable microsite templates to fast track your design process. Customize it. Modify every element of your microsite, including titles, fonts, and individual sections. Publish and share.