Make a custom microsite for Directors of talent

A microsite is a self-contained, standalone website with independent links accessed from a larger site. These sites will often have their own subdomain or sub-URL structure to distinguish them from their parent site.

As a general rule, microsites are a better option when you have multiple items or a campaign featuring a line of products. Landing pages offer a tighter focus, making them the right choice for promoting single products.

Pro: You can focus your content. Con: Visitors are less likely to interact with content hosted on your main website. Pro: Microsites allow you to collect valuable analytical data. Con: Your team will need to develop a new marketing strategy.

Microsites are not the primary site for a business. They are usually less than ten pages long, but they can be as many pages as you want. Microsites frequently have their own domain (e.g., mymicrosite.com), but they may also be hosted on a sub-domain (e.g., microsite.mycompany.com).

One of the most common uses of microsites is to promote new products and services with fewer distractions than a corporate website. For example, if a pet products company introduces a new line of dog treats with specialized ingredients, they may create a microsite dedicated to the new product line.

Microsites are becoming more popular than ever as a way for brands to focus on a specific product, service, or campaign while connected to a larger website.

A microsite is a website that promotes a companys products, services, campaigns, events, or entire brand. The definition of a microsite encompasses many different things; theyre small websites or single web pages that use a different domain or subdomain, separating them from the companys main website.

7 microsite best practices Know your audience and speak clearly to it. Consider the size and scope of your microsite. Decide on a thoughtful domain name. Create compelling topics, information, and calls-to-action. Tie the microsite to the parent brand (or dont). Optimize your microsite for search engines.