Make a captivating microsite for Advertising

Microsites. Consumer-friendly and agency customized websites that allow members to send their clients complete information on a specific destination, cruise, supplier, hotel or vacation specialty.

Microsites are geared toward a specific audience While the main webpage can establish a relationship with users, its generality may keep them at armʼs length. If youʼre looking to appeal to hyper-specific parts of your market, microsites allow you to extend your web presence with content that is created just for them.

The cost of a microsite can vary depending on the features you want to include and the level of customization you need. Generally, you can expect to pay anywhere from $5,000 to $20,000 for a simple microsite.

A microsite is a branded content site that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company websiteʼs subdomain and have a different URL than their company websites. These are usually non-application-based sites.

How to make a microsite. Pick a microsite template. Browse through a wide range of customizable microsite templates to fast track your design process. Customize it. Modify every element of your microsite, including titles, fonts, and individual sections. Publish and share.

Microsites are separate websites built to promote specific products, campaigns, or events to targeted audiences. Different microsite types serve different purposes, from product launches to interactive experiences. They offer marketing advantages like niche content creation and improved campaign tracking.

Whether itʼs signing up for a newsletter, downloading a free resource, or making a purchase, landing pages are designed with minimal distractions and a clear call-to-action (CTA). Microsites, on the other hand, are essentially mini-websites with multiple pages that provide a richer, more immersive user experience.

If Youʼre Building It Yourself Set Up Your Domain. Pick a Content Management System (CMS) Use Templates and Tools to Make Setup Easier. Plan Your Site Structure. Start Adding Content. Search Engine Optimization (SEO) Use Social Media. Try Paid Advertising.