Make your tailored long-form landing page for Purchasing assistants

Empower Purchasing assistants with Instapage to deliver impactful long-form landing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Statwax leverages Instapage to boost enrollments for universities by 80%
Boost results through landing page optimization
Statwax leverages Instapage to boost enrollments for universities by 80%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Power up landing pages with AI Power up landing pages with AI sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Improve alignment across your creative team sidebar
Statwax leverages Instapage to boost enrollments for universities by 80%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your long-form landing page for Purchasing assistants

Crafting an effective long-form landing page for purchasing assistants involves a strategic approach that emphasizes user engagement and conversion. Instapage offers a myriad of features that enable marketers to design landing pages tailored to their specific audience's needs, ensuring a streamlined process. With a library of over 100 conversion-focused layouts, building a landing page without any coding experience is not only possible but also simple.

Understand Your Audience

Before diving into the design of your landing page, it's critical to understand who your purchasing assistants are. They are not just users; they are decision-makers who require relevant and valuable information to drive their actions. Tailoring content and design to meet the expectations of this audience can significantly increase engagement and conversion rates.

  1. Build personas: Develop detailed personas of typical purchasing assistants to understand their objectives, challenges, and preferences.
  2. Analyze behavior: Utilize heatmaps to track how your target audience interacts with your existing pages, providing insights on where to focus your improvements.
  3. Gather feedback: Regularly collect feedback from users to refine your approach and ensure that the content resonates with their needs.

Leverage Dynamic Content for Personalization

Using Instapage, create high-performing content by implementing dynamic text replacement and targeted messaging. This allows you to address purchasing assistants specifically, ensuring the information provided is both relevant and timely.

  1. Dynamic text replacement: Automatically swap out keywords on the landing page based on the user's search terms, enhancing relevance.
  2. AdMaps: Align specific ads to landing pages that correspond to unique audience segments, thereby improving user experience.
  3. Metrics tracking: Monitor audience-level metrics to better understand the effectiveness of personalized content.

Optimize for Conversion

A landing page that isn't optimized will struggle to convert visitors. Implement A/B testing to compare different layouts and content styles to find out which resonates most with purchasing assistants.

  1. Experiment with headlines: Test various headlines to see which generates more clicks and engagement.
  2. Call-to-action placement: Vary the placement and wording of your CTAs to determine the optimal setup for conversions.
  3. Utilize analytics: Assess page performance with analytics to make data-driven decisions on future iterations.

These steps provide a robust structure for creating effective long-form landing pages aimed at purchasing assistants. By personalizing content and optimizing for conversion, marketers can greatly enhance their effectiveness in engaging this audience.

Ultimately, using Instapage can streamline the landing page creation process while empowering marketers to deliver tailored experiences that convert.

Ready to create your long-form landing page for purchasing assistants? Start with Instapage today and see the difference it makes!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to create your long-form landing page for purchasing assistants in action

See how to create your long-form landing page for purchasing assistants in action

In this video, we explore long-form sales landing pages, their effectiveness, and showcase examples. Aimed at online business owners, marketers, and individuals enhancing their digital marketing skills, the video highlights the psychology behind long-form pages. They provide visitors with a detailed understanding of products or services, showcasing features, benefits, and unique selling points comprehensively to eliminate confusion. Furthermore, long-form sales pages build trust and credibility by incorporating social proof, such as customer reviews, testimonials, and case studies, demonstrating that the offerings are reliable and well-regarded by others. Join us to learn why these pages are essential in digital marketing.

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